Remove Advertising Remove Mobile Remove ROI Remove SMS
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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. In terms of rate of response, the simple SMS dominates the market. A few statistics….

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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. An ROI of 500% and 680%…no kidding!

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The Surprising Places Marketers Plan to Increase Budgets in 2014

Convince & Convert

Also intriguing is the finding that 34% of participants say that social media is producing ROI today , with another 52% believing that it will produce ROI eventually. Can You Increase the Budget for Everything? If So, Please Call Me. I wasn’t a math major, but if everything is going up, what is going down?

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The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

Buffer Social

The library put together some simple content to share on social, advertising a 100% off sale on all its books. . The website Retail Dive touched on a bit of this in a recent blog post explaining the virtue of SMS and text messaging. You can definitely go the SMS route. well, library. That’s an incredible number!So

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Firebelly at Brainstorming & Social Media Optimization Summits

Firebelly

You’ll learn the key characteristics that speak desirability to today’s consumer; how to create a truly unique selling proposition that far outshines the competition; the hottest advertising vehicles available today and how to use and leverage them for maximum ROI; when, where and how to market to today’s sales-savvy consumers in ways that they’ll (..)

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

As mobile browsers become more powerful, Google and its partners decided to do things their own way. I believe the mobile Web will eventually win, and that apps are here as a transitionary measure until we can sort out browsers that are good enough to emulate the Web experience on mobile.”

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A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

Convince & Convert

Paid media activities include TV ads, product placements, print ads, radio ads, display ads, social media ads, ads in emails, native advertising, sponsorships, and direct mail. Basically, this is any kind of advertising. Granted media activities include email marketing, SMS/MMS marketing, and organic search. Owned Media.

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