Looking at data from 66 mobile sites for retailers like Costco, Crate and Barrel and Dick’s Sporting Goods, Branding Brand found that Thanksgiving Day visits were up 103% – resulting in over 3 million visitors, nearly 30,000 orders and an average order value of $81. In addition, he said that larger smartphone screens and creative ad placement make full-screen advertising a key marketing strategy for 2013. Source: Nielsen. A hefty slice of the Thanksgiving holiday shopping pie came from smartphone-only mobile commerce, with an estimated increase of 221% over last year. MORE >>

In general, as Nielsen predicts , smart phones will overtake cell phones by the end of 2011. You want the weather, sports scores, games and local restaurants? Tags: Advertising Branding Strategy Consumer Trends Facebook Generation Y/Millennials Internet Marketing Mobile Communication Social Media Technology Twitter app Apps apps culture BlackBerry Branding cell phones connect Gen-Y Generation Y Millennials Mobile mobile communications Mobile phones mobile technology Share smart phones social networking It’s how we maintain our relationships. It’s how we connect. App Happy. MORE >>

Most grocery chains use traditional media to advertise their specials to local geographic communities. Red Bull has made the biggest impression on YouTube, with nearly 69,000 people having taken on the status of “subscribers&# and viewing a variety of interviews, ads and extreme sports clips. Series Navigation «Nielsen & McKinsey: Another Social Shift? Everyone shops at grocery stores. We need food to sustain life. Ever wonder whether all things social will change the grocery shopping experience? Does it matter? Let’s look at these issues further. MORE >>

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. While we’re on the topic of crimes against math, let’s examine Nielsen ratings, which are used to set prices for billions of dollars of television advertising in this country. Number of Nielsen households among them? Yet we’re not writing blog posts about Nielsen being an abomination. The pugilists are plentiful, and appear to be trying to win a merit badge for dismissiveness. they shout. “It’s a bastardization! MORE >>

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. Men are also more likely to post videos as opposed to still images, oriented toward pop culture, sports, entertainment or politics. At that point, social media will be a bigger channel than email or mobile, though still far smaller than search or display advertising. B2B advertising spending on social media is forecasted to grow at an annualized rate of 21% through 2013. Pay per click (PPC) advertising is viewed as highly effective for generating leads, sales and website traffic. MORE >>