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| | WWW.CLICKZ.COM
MARCH 13, 2012 Nielsen Report: Blogs Still on the Rise | ClickZ
Nielsen. Latest Facebook Cannes Sports Politics & Advocacy UK & Europe. Nielsen Report: Blogs Still on the Rise. By the end of 2011, the Nielsen/McKinsey company had tracked over 181 million blogs around the world, up from 36 million in 2006. readers to Nielsens 181 million global blogs, but one can reasonably ask whether there are almost as many writers as readers. And women bloggers represent a desirable audience for advertisers, especially CPG companies. Susan Kuchinskas has covered interactive advertising since its invention. Sports.
| | DREW'S MARKETING MINUTE
OCTOBER 3, 2011 Mix your media for best results
new study by Nielsen reinforces this idea and reminds us that this impacts recall as well. link to Business Insider story ) They found that advertising on multiple platforms substantially increases consumers’ ability to remember an ad campaign compared to when the ad is viewed on TV alone. Nielsen findings support the idea of having a media blend or mix. Think again.
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| | MOBILEGROOVE
APRIL 13, 2012 Learning From Leading Marketers & Markets To Map Mobile Strategy
Through digital multimedia broadcasting, or DMB, mobile subscribers are able to watch news and sports feeds —supported by ads and ‘commercials’ — provided for free on DMB-capable devices from the country’s television broadcasters. Nielsen tells us that less than 1 in 10 watched TV on their mobile devices in 2011. Mobile is global. What flies and why (and where)? The U.S.
| | BUZZ MARKETING FOR TECHNOLOGY
JUNE 27, 2008 How we read online. - By Michael Agger - Slate Magazine
Home the browser Campaign 2008 News & Politics Arts & Life Business & Tech Health & Science Style & Shopping Travel & Food Sports Slate on NPR Video PRINT DISCUSS E-MAIL RECOMMEND Facebook MySpace Mixx Digg Reddit del.icio.us featured advertiser links. Its a Jungle Out There Thats Jakob Nielsen s theory. Nielsen champions the idea of information foraging. Nielsen holds that on-screen reading is 25 percent slower than reading on paper. Other stuff along these lines Nielsen often sounds like a cross between E.B. Be Prepared.
| | STEVE RUBEL
JANUARY 10, 2011 The Next Media Disruptors are Mobile Pure-Plays
These include the likes of Mashable , Gawker , The Huffington Post , Sports Blog Nation and dozens of others. With Internet consumption on mobile devices set to surpass the same on PCs next year, according to Morgan Stanley, and US smart phone penetration to hit 50%, Nielsen says, mobile is no longer the tail on the media dog. Now a new era is under way. Lose It. They since added one.
| | STEVE RUBEL
AUGUST 12, 2010 Media Companies Must Divide To Conquer - The Steve Rubel Stream
According to Nielsen , time spent on social networking climbed 43% since 2009. The juggernaut of sports news has been aggressively rolling out a network of local-interest sites, like ESPNNewYork.com and ESPNLosAgeles.com , in order to cater to rich sports towns. Rubel also explores these topics on his site and in monthly columns for Forbes.com and Advertising Age.
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MOBILEGROOVE Mobile Stats You Need To Know: @TechCrunch @MCommerceDaily @Inc @NielsenWire
| FRIDAY, DECEMBER 7, 2012
Looking at data from 66 mobile sites for retailers like Costco, Crate and Barrel and Dick’s Sporting
Goods, Branding Brand found that Thanksgiving Day visits were up 103% – resulting in over 3 million visitors, nearly 30,000 orders and an average order value of $81. In addition, he said that larger smartphone screens and creative ad placement make full-screen advertising
a key marketing strategy for 2013. Source: Nielsen
. A hefty slice of the Thanksgiving holiday shopping pie came from smartphone-only mobile commerce, with an estimated increase of 221% over last year. MORE >>
IT'S JOSIP NOT JOSEPH The State of Millennial Smart Phone and Apps Culture
| WEDNESDAY, OCTOBER 13, 2010
In general, as Nielsen
predicts , smart phones will overtake cell phones by the end of 2011. You want the weather, sports
scores, games and local restaurants? Tags: Advertising
Branding Strategy Consumer Trends Facebook Generation Y/Millennials Internet Marketing Mobile Communication Social Media Technology Twitter app Apps apps culture BlackBerry Branding cell phones connect Gen-Y Generation Y Millennials Mobile mobile communications Mobile phones mobile technology Share smart phones social networking It’s how we maintain our relationships. It’s how we connect. App Happy. MORE >>
THE RELATIONSHIP ECONOMY Publix, Where Are You?
| THURSDAY, JUNE 24, 2010
Most grocery chains use traditional media to advertise
their specials to local geographic communities. Red Bull has made the biggest impression on YouTube, with nearly 69,000 people having taken on the status of “subscribers and viewing a variety of interviews, ads and extreme sports
clips. Series Navigation «Nielsen
& McKinsey: Another Social Shift? Everyone shops at grocery stores. We need food to sustain life. Ever wonder whether all things social will change the grocery shopping experience? Does it matter? Let’s look at these issues further. MORE >>
CONVINCE & CONVERT Why Critics of Klout Are Missing the Big Picture
| SUNDAY, SEPTEMBER 11, 2011
Other than signing book deals, the favorite sport
of the social media punditry these days seems to be bashing Klout. While we’re on the topic of crimes against math, let’s examine Nielsen
ratings, which are used to set prices for billions of dollars of television advertising
in this country. Number of Nielsen
households among them? Yet we’re not writing blog posts about Nielsen
being an abomination. The pugilists are plentiful, and appear to be trying to win a merit badge for dismissiveness. they shout. “It’s a bastardization! MORE >>
WEBBIQUITY SMM Best Social Media Stats, Facts and Marketing Research of 2010
| MONDAY, JANUARY 17, 2011
What Americans Do Online: Social Media And Games Dominate Activity by Nielsen
Wire. Men are also more likely to post videos as opposed to still images, oriented toward pop culture, sports
, entertainment or politics. At that point, social media will be a bigger channel than email or mobile, though still far smaller than search or display advertising
. B2B advertising
spending on social media is forecasted to grow at an annualized rate of 21% through 2013. Pay per click (PPC) advertising
is viewed as highly effective for generating leads, sales and website traffic. MORE >>
- Top 10 Reputation Tracking Tools Worth Paying For MASHABLE.COM | WEDNESDAY, OCTOBER 27, 2010
- The Stimulation Economy STEVE RUBEL | SUNDAY, DECEMBER 5, 2010
- What the Future Holds for B2B Social Media Marketing MASHABLE.COM | TUESDAY, NOVEMBER 2, 2010
- HOW TO: Gain Twitter Influence MASHABLE.COM | WEDNESDAY, NOVEMBER 3, 2010
- What to Consider When Building an In-House Social Media Team MASHABLE.COM | WEDNESDAY, NOVEMBER 3, 2010
- 5 Proven Strategies for B2B Social Media Marketing MASHABLE.COM | THURSDAY, NOVEMBER 4, 2010
- Jumptap Adds Video To Mobile Advertising Mix PLUS Q&A With CMO Paran Johar MOBILEGROOVE | THURSDAY, JUNE 10, 2010
- Social Networks ARE Mainstream, the Cool Crew is going elsewhere DIGIGEN | SUNDAY, NOVEMBER 8, 2009
- Diva Marketing Talks Blogger Relations With Susan Getgood and Liz Gumbinner DIVA MARKETING BLOG | TUESDAY, MAY 19, 2009
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