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Social Media Secrets of Duke Men’s Basketball Any Marketer Can Learn From

Ignite Social Media

million followers across major social platforms, Duke Men’s Basketball has the largest following of any college sports team – even bigger than Duke University itself. With over 5.4 Their social media presence is truly in a league of its own. So how have they built such a commanding social media empire?

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Twitter and Television: A Match Made In Heaven

Waxing UnLyrical

Add sports into the mix, and I’m seriously embarrassed. I think it’s because social media does increase ratings; Nielsen and the networks just haven’t figured out how to connect the dots just yet. .” “Mad Men.” ” “Game of Thrones.” Social media IS impacting TV ratings.

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Uncovering the Madrid World Pride Audience

Audiense

A few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. It is clear that the ‘pink market’ spends a huge amount of money which brands are definitely benefiting from!

Nielsen 112
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10 Great Examples of TikTok Content for Higher Education

Social Media Strategies Summit

In a study from Nielsen , TikTok users said one of their top reasons to use the platform is “to lift my spirits.” No doubt you already post when your sports teams win. million views at the time of writing, it was a genuine viral hit. That wasn’t the case for any other social network.

Education 163
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How to Fix a “Broken Brand” with Social

Convince & Convert

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. James Royer, Tampa Bay Lightning @jamesroyer. ” -@jamesroyer ( tweet this ).

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Why Critics of Klout Are Missing the Big Picture

Convince & Convert

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. While we’re on the topic of crimes against math, let’s examine Nielsen ratings, which are used to set prices for billions of dollars of television advertising in this country.

Klout 159
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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company.

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