Looking at data from 66 mobile sites for retailers like Costco, Crate and Barrel and Dick’s Sporting Goods, Branding Brand found that Thanksgiving Day visits were up 103% – resulting in over 3 million visitors, nearly 30,000 orders and an average order value of $81. According to the Nielsen Social Media Report 2012, time spent on mobile apps and the mobile web account for 63 percent of the year-to-year growth in time spent using social media. Source: Nielsen. Source: TechCrunch. Fat Fingers No Fear For Full-Screen Ads. No more Fat Finger Syndrome. million. million. MORE >>

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. While we’re on the topic of crimes against math, let’s examine Nielsen ratings, which are used to set prices for billions of dollars of television advertising in this country. Number of Nielsen households among them? Yet we’re not writing blog posts about Nielsen being an abomination. The pugilists are plentiful, and appear to be trying to win a merit badge for dismissiveness. But most social media types aren’t Paul Gillin. MORE >>

Nielsen reports that traditional television remains more popular than ever. According to Nielsen, 15-second spots increased more than 70 percent in five years. Sports fans and fashionistas become more die-hard enthusiasts, while every day another polymath dies and is not replaced. The following is also my column in this week's Advertising Age. The Stimulation Economy. The American consumer has long been addicted to stimulation. We crave coffee, cigarettes, alcohol and sugar - even though we know the downsides. Now add technology to this list. Infotech is like sugar. MORE >>

Nielsen Nielsen offers Buzzmetrics , which will supply you with key brand health metrics and consumer commentary from all consumer-generated media. Nielsen has a very strong brand name as the world’s leading provider of marketing information, audience measurement, and media products and services. One of the main benefits, just like Nielsen Buzzmetrics, is that these companies have been monitoring and measuring traditional media sites for decades, so they can provide a more comprehensive solution across the board. Dan Schawbel is the author of Me 2.0: thanks! MORE >>

Nielsen Posted September 3, 2010 at 4:51 AM In 1999 a wise group of inter­net vision­ar­ies nailed 95 the­ses on the vir­tual front door of the inter­net. Time for a little new england sports radio: [link] [ levelten_colin ] @indieverse I do! The Ultimate Case Study In the Inbound Marketing space everyone is looking out for the next great case study. Pioneers like Dell and Zappos are brought up anytime a marketer needs to show a client that inbound marketing strategies do in fact work. But could we be missing the biggest case study of them all? How did they do it? footed. Shared.@agardina MORE >>