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Facebook Graph Search: Why Investors Shouldn’t Worry

Mindjumpers

Much anticipated, Mark Zuckerberg unveiled this week that Facebook has built Graph Search – a search engine within Facebook that combines web search with your social graph thus making it possible to search your entire life and those of your friends. And of course an advertiser would want to target that intent.

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Will Clubhouse be the Next Apple?

Webbiquity SMM

One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content. There’s no advertising. This is especially true for B2B leaders with an active social graph on LinkedIn and/or Twitter already.

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7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

You now have the opportunity to showcase a different side of your brand on TikTok in comparison to how your brand is portrayed on Instagram or LinkedIn. While Facebook and Instagram are built around the social graph (who you know), TikTok is built around entertainment (what you like). Prioritize User-Generated Content.

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7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

You now have the opportunity to showcase a different side of your brand on TikTok in comparison to how your brand is portrayed on Instagram or LinkedIn. While Facebook and Instagram are built around the social graph (who you know), TikTok is built around entertainment (what you like). Prioritize User-Generated Content.

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Putting In The Time

Twist Image

The growth of content marketing and native advertising also validates this. Building your business to social scale and turning it into something truly valuable will only be about the brand's commitment to truly put in the long, hard work and time required to build substantive relationships. native advertising. paid advertising.

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The Social/Anti-Social Network

Twist Image

When I ask my connections in other online social networking sites what they like about Google + that's currently not happening in places like my Blog, LinkedIn , Facebook, Twitter, etc. the most common response is the ability to segment the social graph (Google + calls them, "circles"). advertising.

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The Small Wins From Social Media

Twist Image

This type of scenario is being played out across the social media channels in getting followers and retweets on Twitter , views, subscribers and positive reviews on YouTube , receiving comments and sharing of blog posts and beyond. It''s not just about social media marketing, either. advertising. social graph.