Jeff Esposito

SEPTEMBER 27, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Can influence be bought? I am also not a television critic so my level of expertise on the matter is also questionable, which is what makes me wonder why I was selected as an influencer for this campaign. I am simply using this as a question of influence.

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Influencer Klout Hotels Creative Commons 35

Jeff Esposito

OCTOBER 18, 2013

There is also a third kind of persona that is often frowned upon but if done correctly has the ability to create a strong interactive advertising campaign. Influencers: Who influences their product buying decisions? These personas help to influence a customer, in many ways, such as: Why their brand is relevant to customers.

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Jeff Esposito

JUNE 10, 2011

To me the only good thing about them was the retired Noid, but recently they made a big PR/Brand/Advertising push to show the changes that they were making to benefit their customer experience. The Role of Public Relations in Influence – This is a great post from my good buddy Eric Berto ( Geek Giant on Twitter ) on influence and PR.

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Jeff Esposito

MARCH 8, 2012

You Don’t Always Need 100 Million Dollars or 100 Years for Traditional Advertising to Work – We all know social media is big for marketing. This week’s edition was drafted on Wednesday as I was packing to head to Austin. If you’re here drop me a DM to get together. Have a great weekend and catch you next week!

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Jeff Esposito

SEPTEMBER 22, 2010

Here’s a better answer: In ten years, I will most likely be serving as an advertising executive utilizing my background in PR to position pay-for-play advertising segments on TV as earned media. An advertisement is not news. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought?

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Creative Commons Disqus News Advertising 29

Jeff Esposito

JULY 6, 2010

Dictionary.com defines it as –noun a method of advertising or selling that is quietly persuasive, subtle, and indirect (opposed to hard sell). blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Not sure what a soft sell is? This post was mentioned on Twitter by Social Media Insider.

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Creative Commons Disqus Price Skills 31

Jeff Esposito

JULY 28, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Pricing gaffe leads to PR, SM fail for TGW Written on July 28, 2010 by Espo in PR On Monday morning a co-worker passed me the link to the image above advertising a great deal on golf clubs on Amazon. Now if that ain't bait and switch, I don't know what would be.

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