Adam Sherk
APRIL 3, 2013
Done well it can be a good fit for both publishers and advertisers, and dare I say even add value for users. However in any implementation it is important to comply with search engine guidelines to avoid negative repercussions for SEO. How do publishers ensure that sponsored content complies with Google’s guidelines?
Techipedia: Tamar Weinberg
DECEMBER 13, 2011
Over the past several years, Google and Bing have released guidelines for webmasters to make websites more crawlable. This is a consolidation of all the guidelines released by Google and Bing over the years to improve onsite optimization. One last key point to mention about content optimization is advertisements.
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Bill Hartzer
MARCH 24, 2014
Links in all the content are typically nofollowed and comply with all FTC and Google Webmaster Guidelines. Guest blogging for SEO purposes started its downfall recently, especially with Google penalizing MyBlogGuest , and before that it was Google finding and penalizing advertorials. And before that, it was paid links in general.
Adam Sherk
JUNE 5, 2009
What Google doesn’t want is for those links to have SEO value, which is why their guidelines dictate that paid links are coded in a way that they will not pass PageRank. Previously, sponsored links in JavaScript such as those in the example above could not be read by crawlers and thus were in compliance with Google’s guidelines.
Bill Hartzer
SEPTEMBER 10, 2013
Google wants links in advertorials to be tagged with the nofollow attribute and the FTC requires full disclosure. I would like to note that those text link ads do not appear to have the “nofollow” attribute on them. So how does Google find and penalize websites who have links from advertorials?
Kikolani
OCTOBER 25, 2012
You’ll first want to review the content snippet to make sure it is a good quality (see the guest posting guidelines set by PostJoint ) and the right fit for your blog audience. Earlier this year, Google took down major blogging networks as a part of link building schemes against their (new and improved) Webmaster Guidelines.
ProBlogger
AUGUST 15, 2012
In February of 2011, Google released the Panda update that took rankings away from websites with low-quality content and sites with more advertising than content. Links can do this regardless of whether or not they contain the “nofollow” attribute, contain redirects, come from a site with a high PageRank , and so on.
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