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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Over the past several years, Google and Bing have released guidelines for webmasters to make websites more crawlable. This is a consolidation of all the guidelines released by Google and Bing over the years to improve onsite optimization. One last key point to mention about content optimization is advertisements.

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3 Great Safe Alternatives to Guest Blogging

Bill Hartzer

If the author is well known and has enough social media friends and followers, they will naturally get “their own” content promoted, driving traffic to your site. An alternative is to use a service like AuthPost , which connects you to those who have verified authorship and have a good following on social media sites.

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Google javascript Changes Put Publishers in Violation of Sponsored.

Adam Sherk

What Google doesn’t want is for those links to have SEO value, which is why their guidelines dictate that paid links are coded in a way that they will not pass PageRank. Previously, sponsored links in JavaScript such as those in the example above could not be read by crawlers and thus were in compliance with Google’s guidelines.

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Connecting Bloggers and Businesses Through Guest Blogging with PostJoint

Kikolani

You’ll first want to review the content snippet to make sure it is a good quality (see the guest posting guidelines set by PostJoint ) and the right fit for your blog audience. Earlier this year, Google took down major blogging networks as a part of link building schemes against their (new and improved) Webmaster Guidelines.

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Link-building Tips and Tools for Bloggers in a Post-Panda and Penguin World

ProBlogger

In February of 2011, Google released the Panda update that took rankings away from websites with low-quality content and sites with more advertising than content. Links can do this regardless of whether or not they contain the “nofollow” attribute, contain redirects, come from a site with a high PageRank , and so on.

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Paid Bloggers Still Get Google Downgrades

Bare Feet Studios

Bloggers who had earned a decent or better Page Rank saw their status tank to zero once Google realized they were being being paid for certain posts by advertisers. Bloggers who are compensated can use the “nofollow&# tag within their outbound links to keep those links from being tagged by Google as paid content.

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Mahalo Mr. Solis | Bare Feet Blog

Bare Feet Studios

Solis by Roxanne Darling on May 27, 2009 Brian Solis, a truly forward thinking PR professional and co-founder of the Social Media Club , took the time and captured a lot of the same thoughts I had, yet was reluctant to post in detail when I discussed Google, the FTC, and paid links. Whose tag line is, “If you get it, share it.&#

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