How to Measure Your Social Media Performance
Rebekah Radice
JANUARY 7, 2019
Moz offers a simple equation to identify share of voice: Brand advertising ($ or #) / Total market advertising ($ or #) = Share of voice. Are you capturing them in a document for consistent review? Document what you see: what are their sharing, creating, and saying on social media? Share of Voice. Post Types. Conversions.
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