Little Web Giants

NOVEMBER 4, 2014

Advertising on Facebook allows for very fine demographic targeting with features including custom audiences, lookalike audiences, interest targeting, and more. In the past few years the organic reach of pages has declined , meaning pages must pay more to continue to reach their fans (even for non-profits and community groups).

Social Media 47

Social Media Facebook Marketing CPM 47

Jon Loomer

FEBRUARY 17, 2017

I host a near-monthly free webinar called the Keys to Success, where I break down the details of when Facebook advertising does and does not work. Many advertisers have unrealistic expectations that ads will or should always work — or they should be easy. But you may be reaching that group of people at the wrong time.

Advertising 167

Advertising Facebook CPC CPM 167

Little Web Giants

NOVEMBER 4, 2014

Advertising on Facebook allows for very fine demographic targeting with features including custom audiences, lookalike audiences, interest targeting, and more. In the past few years the organic reach of pages has declined , meaning pages must pay more to continue to reach their fans (even for non-profits and community groups).

Social Media 28

Social Media Facebook Marketing CPM 28

Buffer Social

MARCH 22, 2017

But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9). And with mobile content consumption on a dramatic rise, this felt like something we had to get to the bottom of. Mobile content consumption is exponentially increasing.

Video 111

Video CPM Real Estate Mobile 111

Hootsuite

MAY 17, 2023

Nope, there’s no top secret strategy here: Advertise your latest and/or coolest listing. Bonus: How about saving a ton of time advertising your new listings and open houses on Facebook? Source: Tasha Carnes-Perez on Facebook Why it works: Can be targeted to specific groups of people based on demographics, location, or interests.

Real Estate 103

Real Estate Examples HootSuite Facebook 103

Ignite Social Media

FEBRUARY 23, 2021

Advertisers are starting to allocate more of their marketing dollars to Reddit. If you’re interested in joining the conversation, here’s what you need to know about Reddit’s current advertising offerings. In 2019, Reddit shifted from a CPM to a CPC buying model. Targeting focuses on two groups: interests and communities.

Reddit 78

Reddit Tips CPM CPC 78

The Marketing Blog

JUNE 22, 2008

Home About In the Media OSSCamp Summer Edition themarketingblog@wordpress on Mobile June 23, 2008.2:25 Target Audience The target audience is from 15-30 years of age group, youngsters who spend a lot of time on net and need a break and some thing fun and exciting to do, or when one is generally getting bored. features.

Startup 100

Startup Web 2.0 CPM CPC 100

Ignite Social Media

SEPTEMBER 14, 2020

Mobile shopping also increased, especially with some of these new-to-online shoppers. Our analytics and paid media team analyzed client CPM data from 2017-2019 and found that Q4 averaged a $6 CPM, which is about 15% higher than we typically see throughout the rest of the year. Be Strategic with Paid Media.

Social Media 161

Social Media Strategy Marketing Retail 161

Jon Loomer

MAY 20, 2015

Many advertisers are disappointed when they run campaigns that don’t yield the expected results. Many advertisers ask me, “Why didn’t this campaign lead to conversions?” There is an important group of people who have visited your website, like your Facebook page or are on your email list. Leverage that.

Cost 113

Cost Conversation Facebook Sample 113

ProBlogger

AUGUST 7, 2014

Often when I float the idea of advertising amongst my blogging colleagues (including Darren) I get looks of skepticism, dismissal, and that blank empty stare of disinterest. Thinks like crafting better content, creating a product, talking with an advertiser, etc, so it does come at some cost. To accelerate your growth.

Advertising 53

Advertising Facebook Campaign Newsletter 53

ProBlogger

AUGUST 7, 2014

Often when I float the idea of advertising amongst my blogging colleagues (including Darren) I get looks of skepticism, dismissal, and that blank empty stare of disinterest. Thinks like crafting better content, creating a product, talking with an advertiser, etc, so it does come at some cost. To accelerate your growth.

Advertising 52

Advertising Facebook Campaign Newsletter 52

Hootsuite

SEPTEMBER 9, 2020

Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Advertising on social is a hyper-direct way to reach the audience you want. All the major social networks offer advertising options. Where is your target group most engaged, most concentrated and most accessible? New friends!

Advertising 145

Advertising Social Media HootSuite How To 145

Hootsuite

SEPTEMBER 17, 2020

Google Ads allow you to advertise and promote your products and services when users search relevant keywords. Google Ads is a paid online advertising platform offered by Google. Those results can include a paid advertisement that targeted that keyword. You can see that all the advertisements are on the top of the SERP.

Adwords 145

Adwords Google Campaign Cost 145

ProBlogger

AUGUST 29, 2016

I had a lot of very positive feedback and still can see in the Facebook group a lot of people still working through those seven challenges. The reality is some people scan content online, some people don’t have much time, some people are on a mobile device where they may not feel like they really want to keep swiping and swiping and swiping.

Eventful 30

Eventful SEO Blogger Questions 30

ProBlogger

AUGUST 29, 2016

I had a lot of very positive feedback and still can see in the Facebook group a lot of people still working through those seven challenges. The reality is some people scan content online, some people don’t have much time, some people are on a mobile device where they may not feel like they really want to keep swiping and swiping and swiping.

Eventful 20

Eventful SEO Blogger Questions 20

Webbiquity SMM

AUGUST 18, 2012

Between mid-2009 and late 2011, “messaging friends declined 12%, searching for new contacts fell 17% and joining a group of Facebook users dropped 19% in the U.S.” 55% access Twitter via a mobile device. Mobile Marketing. billion people now own mobile phones. Though Facebook continues to add users, U.S.

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

Between mid-2009 and late 2011, “messaging friends declined 12%, searching for new contacts fell 17% and joining a group of Facebook users dropped 19% in the U.S.” 55% access Twitter via a mobile device. Mobile Marketing. billion people now own mobile phones. Though Facebook continues to add users, U.S.

Statistics 198

Statistics Social Media B2B Marketing 198

Hootsuite

MARCH 2, 2020

And with the advertising floodgates wide open, brands are too. TikTok calls itself the “destination for short-form mobile videos.” React videos can also be recorded simultaneously and in large groups, like this collaborative work of digital art: @just_ethan_yeeet #react to fathoodbitch ? TikTok advertising figures.

Brands 145

Brands Meme Hashtag Remix 145

agora pulse

JULY 18, 2017

According to Facebook, full-width ads increased the ads’ user engagement (CTR) by 58% and monetization (CPM) by 34%. Creating the PC-friendly image is easy but ensuring the text fits well for mobile viewing can be tricky. Again, as with the cover, you should check that images are displaying correctly on mobile and tablet as well as PC.

Facebook 151

Facebook WordPress CPM Mobile 151