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Foundations for integrated digital marketing

Sherrilynne Starkie

It’s when PR meets advertising meets direct response meets ecommerce meets sales. And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. Shared Media : This is social media.

Marketing 284
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The Ultimate List of Social Media Acronyms and Abbreviations

Hootsuite

Real talk: With all the social media acronyms being used right now, it can be hard to understand what’s going on. But if your brand is using social media for business , properly using social media acronyms and social media abbreviations might be part of an effective social strategy.

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How to optimize your marketing budget: Do more with less

Sprout Social

Managing social media and other marketing channels in this economy can be challenging. Take into consideration the cost of tools, resources, employees and contractors. According to The State of Social Media 2023 report, 79% of marketers expect an increase in their overall marketing budgets in the next three years.

Marketing 126
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How to Target Users of Specific Software with LinkedIn Ads

Webbiquity SMM

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. The possibilities are endless, and ultimately give you a great way to target audiences that are not readily available on an advertising platform like LinkedIn. Sponsored post. Image credit: C_osett on Flickr.

Software 107
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How To Start A Blog For Your Small Business

Buffer Social

Sharing this content will not only attract more customers, but it can also open a dialogue with your existing followers, creating a stronger online community. Blog posts can also be repurposed on social media — generating more content for your business. Why start a blog for your small business?

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How to Get Verified on Pinterest: A Step-by-Step Guide

Hootsuite

Pinterest verification is similar to getting verified on other social media platforms like Twitter , Facebook or Instagram. As a bonus, setting up a business account is free and will also give you access to analytics and other important tools that can help you maintain and grow your professional presence on Pinterest.

How To 133
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101 Marketing Tools and Technology Tips for 2017

Razor Social

Want a list of tried and tested marketing technology tools and tactics you can immediately implement in your business? Social Media. The successful people on social media build relationships and add value. The key to social media success is consistency, but achieving it is incredibly time-consuming.

Tools 40