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How to optimize your marketing budget: Do more with less

Sprout Social

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 130
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Build Blog Products That Sell 3: Develop Your Product

ProBlogger

If you’ve been following the series so far, then you’ve learned how to conceive of a product and conduct market research into its viability , at least in theory. I always have at least a month’s worth of posts ready to go in my content management system, even if I’m not working on a product. For me, that meant 6 a.m.

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article thumbnail

Build Blog Products That Sell 3: Develop Your Product

ProBlogger

If you’ve been following the series so far, then you’ve learned how to conceive of a product and conduct market research into its viability , at least in theory. I always have at least a month’s worth of posts ready to go in my content management system, even if I’m not working on a product. For me, that meant 6 a.m.

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10 Quotes on the Apple iPad and the Business of News

Adam Sherk

The question, then, is whether newspaper publishers will do any better at monetizing mobile advertising than they have online. On the iPhone, you can sell news apps through the App Store; you can upsell specific pieces of content to people within your apps; and you can sell advertising within those applications.

iPad 129
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The Most Common Causes of Duplicate Content on News Media Sites

Adam Sherk

Repurposing content in new packages. Media sites often pull existing content into new features/packages, typically to create attractive options for advertisers. My post on syndication best practices covers ways to reduce the risk of being outranked for your own content. CMS issues.

Sites 105
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Foundations for integrated digital marketing

Sherrilynne Starkie

It’s when PR meets advertising meets direct response meets ecommerce meets sales. And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. Ok, so what is integrated digital marketing?

Marketing 284
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Build Blog Products That Sell 3: Develop Your Product

ProBlogger

If you’ve been following the series so far, (LINKS), then you’ve learned how to conceive of a product and conduct market research into its viability , at least in theory. I always have at least a month’s worth of posts ready to go in my content management system, even if I’m not working on a product. people will want.