Jeff Esposito

JULY 27, 2012

Facebook Advertisers Find Better Payoff with Sponsored Stories – this report does not shock me at all. I understand blind devotion, but tweeting out comments like these? Greek athlete ousted from Olympic Games for Twitter comment – since the Olympics start today, I wanted to show that not only Americans are dumb on Twitter….

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Twitter Facebook ROI Training 38

Jeff Esposito

AUGUST 4, 2011

Advertisers Begin to Look Beyond Facebook and Twitter – the title of this piece is a bit misleading. It is a good study on how advertisers are looking at expanding their social media reach while looking for a greater platform to serve ads on in the space. I am going to write more on this topic next week, so be sure to tune in then.

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Case Study Authentication Study Advertising 42

Jeff Esposito

MARCH 20, 2012

So when Mike Proulx entered the conversation on the subject, I think I made the comment along the lines of it is way to early to have a book on the topic. You are looking for tie ins for your advertising program. Many of them were pro social TV and I was of the mindset that it was an up-and-coming trend. You are in marketing.

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Mobile Trends Advertising Social Media 43

Jeff Esposito

SEPTEMBER 22, 2010

Here’s a better answer: In ten years, I will most likely be serving as an advertising executive utilizing my background in PR to position pay-for-play advertising segments on TV as earned media. An advertisement is not news. Share your thoughts in the comments below or with your own networks. 1 Comment - Leave a comment!

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Creative Commons Disqus News Advertising 29

Jeff Esposito

SEPTEMBER 27, 2010

To me, this seems like a slippery slope of sorts where advertising can invade in the PR territory a bit. This new model sounds like the spray and pray model of PR or advertising. Throwing mud at the wall is what gives us flacks a bad name and spending dollars and praying for success is why we have advertising. Enjoy this post?

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Influencer Klout Hotels Creative Commons 35

Jeff Esposito

APRIL 29, 2011

Social Isn’t About Advertising Or PR – This is a great response post from Gini Dietrich to an article titled PR Agencies are Ruining Facebook. The comments section is also filled with very smart commentary on the subject. So without further adieu, here is this week’s edition of Five for Friday brought to you by Monster Energy.

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Sentiment Energy Project Meeting 37

Jeff Esposito

JULY 6, 2010

Dictionary.com defines it as –noun a method of advertising or selling that is quietly persuasive, subtle, and indirect (opposed to hard sell). Share your thoughts in the comments below or with your own networks. 1 Comment - Leave a comment! Not sure what a soft sell is? Enjoy this post? Thanks for visiting!

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Creative Commons Disqus Price Skills 31