Sherrilynne Starkie

FEBRUARY 18, 2020

It’s not advertising. Here a software company has published a research report using a hook that’s sure to interest reporters. Here a wearable tech product review that sure to convince the media outlet’s tech savvy audience of its value and maybe they’ll even buy it. Sometimes known as publicity, earned media is just that.

Fashion 409

Fashion News Report Review 409

Sherrilynne Starkie

AUGUST 15, 2018

I first heard of Advertising Value Equivalency (AVE) very early in my agency career, way back in the 90s. More often than not, clients didn’t buy it. More often than not, clients didn’t buy it. First of all, it’s easy to buy followers and costs as little as $10 for a thousand. They still don’t.

Influencer 199

Influencer Campaign Report CPM 199

Sherrilynne Starkie

JANUARY 25, 2014

Advertorials have been almost since the dawn of the news business; the concept of native advertising is nothing new. The hope is that readers will click through to the advertisers own web property. I go to Dell to buy hardware, not words.”. Like it or hate it, native advertising is here to stay. Photo credit: Wikipedia).

Advertising 289

Advertising Survey Journal Wikipedia 289

Sherrilynne Starkie

AUGUST 28, 2012

Facebook is one of the largest media companies on the planet and has developed three sales channels to serve advertisers: Direct sales – Here they take a key account management approach to working with large global brands. Inside sales – This team serves clients who spend in the $100k to $1m range on Facebook advertising.

Advertising 312

Advertising Facebook Newsletter Buy 312

Sherrilynne Starkie

JULY 3, 2018

Buy our products? Getting executive buy in for communications plans. This is an important factor, and the action associated with that is: take the course, buy the product. Public awareness research is always the gold standard. Are we raising awareness? Are we educating the public? Do we want them to vote us?

Policies 231

Policies Project Metrics Sentiment 231