Advertising Buy Campaign comScore 
Webbiquity SMM
NOVEMBER 8, 2022
Brands integrating social proof into their marketing campaigns boost legitimacy and authenticity in their products and services. ComScore’s case study shows how social proof affects conversions using their landing pages. On one page, Comscore added both their client logos and testimonials; the other showed only the logos.
Twist Image
AUGUST 21, 2012
Is online advertising any good? They initially sold us on 'banner' advertising by telling us that display ads would be so much more effective than static print ads because people would interact with them. very early days for online advertising. Last week, DigiDay ran the news item titled, The Ad Contrarian's Reality Check.
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Techipedia: Tamar Weinberg
APRIL 25, 2013
By anonymously capturing the recent search behavior of over 300 million Facebook users, we allow advertisers to launch keyword-specific social advertising campaigns on Facebook that target purchase intent. A study by comScore and Starcom MediaVest found that 84% percent of Internet users never click on an ad.
Social Media Marketing
APRIL 23, 2013
Click image to enlarge ComScore has found that trying to track the "digital omnivore" is a challenge as the archetypical individual moves from device to device. Mentioned above, but worth a standalone note: Can''t Buy Me Like: How Authentic Customer Connections Drive Superior Results by Bob Garfield & Doug Levy (disclosure: cmp.ly/5
Convince & Convert
MARCH 17, 2016
If you run a campaign offering free supplies to the user who uploads the winning video documenting the creation of a work of art, it not only encourages and motivates your consumers, but also gets your company’s name out there. In fact, a whopping 84% of millennial consumers reported that UGC has an influence on what they buy.
Buffer Social
JANUARY 25, 2018
With social media, you can reach a massive amount of potential customers for free — through organic posts — or for a fee — through social media advertising. On top of these statistics, comScore’s 2017 U.S. Marketers are also planning to spend more on video advertising in 2018.
Firebelly
MARCH 5, 2010
Oscar advertisers hope to build buzz on Twitter, Facebook By Bruce Horovitz The Oscar for the best place to chat about the Academy Awards goes to: social media. Several of Sunday nights Oscars advertisers have added strong social-media components to their efforts. million TV ad, ABCs going rate this year, is just a start.
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