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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

ComScore’s case study shows how social proof affects conversions using their landing pages. On one page, Comscore added both their client logos and testimonials; the other showed only the logos. 82% of your prospects seek recommendations from their friends and families before buying. Beats Traditional Advertising.

comScore 299
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The Trouble With Online Advertising

Twist Image

Is online advertising any good? They initially sold us on 'banner' advertising by telling us that display ads would be so much more effective than static print ads because people would interact with them. very early days for online advertising. Last week, DigiDay ran the news item titled, The Ad Contrarian's Reality Check.

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Google's Third Wave Of Innovation

Twist Image

Is it normal that a search engine is buying up all of the robotics and drone companies? If Google''s main form of revenue is advertising and licensing software, where will the ads be going on all of these robots and drones? While Google didn''t invent keyword-based advertising, they have certainly mastered it.

Google 92
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Is the Hype around QR Codes Overblown?

Idaconcpts

The limb was especially tenuous as her declaration came soon after comScore released figures that supported the use of QR codes. According to comScore , 14 million Americans used QR codes in June 2011 and that the majority of those were men between the ages of 18 and 34 years old. It worked out to roughly 6% of the US population.

comScore 135
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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012. According to the U.S.

Mobile 225
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Top 50 USA Websites for November 2010

Bill Hartzer

comScore has released its list of the top fifty websites in the United States for the month of November 2010. This is the comScore monthly analysis of U.S. web activity at the top online properties for November 2010 based on data from the comScore Media Metrix service. percent and AOL Advertising with 85.0 Sites with 85.3

comScore 101
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The Ultimate Guide to Search Retargeting, Part 2

Techipedia: Tamar Weinberg

By anonymously capturing the recent search behavior of over 300 million Facebook users, we allow advertisers to launch keyword-specific social advertising campaigns on Facebook that target purchase intent. A study by comScore and Starcom MediaVest found that 84% percent of Internet users never click on an ad.

comScore 163