Koka Sexton

AUGUST 12, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Xobni is awesome I first wrote about Xobni (Inbox backwards) back in 2008 when it was still in BETA. If you enjoyed this post, make sure you subscribe to my RSS feed ! How NOT to use your Social Media Marketing Manager! Use get_bookmarks() instead.

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Koka Sexton

AUGUST 25, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Google Voice Now Included in Gmail Google has just announced that starting today, U.S. Check it out: If you enjoyed this post, make sure you subscribe to my RSS feed ! How NOT to use your Social Media Marketing Manager! Calls placed to U.S. Use get_bookmarks() instead.

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Adam Sherk

JUNE 5, 2009

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme.

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Koka Sexton

AUGUST 26, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Netflix finally gets iPhone App There are a few apps that were available on the iPhone App store that could tie into your Netflix account. If you enjoyed this post, make sure you subscribe to my RSS feed ! How NOT to use your Social Media Marketing Manager!

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Koka Sexton

APRIL 17, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS One of my Favorite Grayson Pictures I had forgotten about this picture. If you enjoyed this post, make sure you subscribe to my RSS feed ! How NOT to use your Social Media Marketing Manager! I think the drool just adds to the cuteness. Use get_bookmarks() instead.

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Waxing UnLyrical

SEPTEMBER 13, 2010

Sure, it’s a lot easier to teach advertising value equivalencies and say that’s how to measure public relations efforts. But the true art and science of public relations measurement should get out of the marketing mix and go beyond traditional AVE metrics. We’ll pick up where we left off last week, discussing social media ROI.

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Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Pay-per-click (PPC) advertising costs might increase. You can catch up with her on Twitter or by e-mail.

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Koka Sexton

AUGUST 12, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Xobni is awesome I first wrote about Xobni (Inbox backwards) back in 2008 when it was still in BETA. If you enjoyed this post, make sure you subscribe to my RSS feed ! How NOT to use your Social Media Marketing Manager! Use get_bookmarks() instead.

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Adam Sherk

JANUARY 28, 2010

The question, then, is whether newspaper publishers will do any better at monetizing mobile advertising than they have online. On the iPhone, you can sell news apps through the App Store; you can upsell specific pieces of content to people within your apps; and you can sell advertising within those applications.

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Adam Sherk

JANUARY 20, 2010

Newspapers and magazines survive through advertising and newspaper sales. The advertising has gone elsewhere and they want to charge for News? Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! It happens.

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Akamai Marketing

FEBRUARY 3, 2011

Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Be prepared to test the market, and don’t be afraid to fail. That’s how PEOPLE view MARKETERS. Even when you fail, you’ll learn something: just like Alice in Wonderland.

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Adam Sherk

JULY 13, 2010

I suppose, too, that the same dynamic that afflicts print media (advertisers demanding coverage) would exists in a sponsored access situation, although buying reprint rights seems a similar activity… I guess it will come down to objectives — is it always about the largest audience or the best audience?

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Waxing UnLyrical

FEBRUARY 6, 2011

Super Sunday: are you ready for some… advertising! If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? The feline theory of public relations , by Richard Bailey.

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Waxing UnLyrical

JANUARY 4, 2011

Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. As the social web penetrates virgin markets, improvising on what is exclusively perceived as an urban commodity, the next big thing could well be the semi-urban populace. India is the cradle of regional languages. Regardless, thanks for visiting!

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Koka Sexton

AUGUST 24, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS SCOTT PILGRIM VS. THE MATRIX – Viral Movie And now for the latest in Scott Pilgrim viral treats: Watch as Michael Cera’s words enter Keanu Reeves’s mouth and take us to the edge of reality. If you enjoyed this post, make sure you subscribe to my RSS feed !

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Koka Sexton

AUGUST 25, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Hot Camel Toads What do you do when you think your child is doing drugs? If you enjoyed this post, make sure you subscribe to my RSS feed ! How NOT to use your Social Media Marketing Manager! Leave a comment! Use get_bookmarks() instead.

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Koka Sexton

AUGUST 12, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Product Evangelist One of the functions I performed at Paragon was being the voice of the company in the US. How NOT to use your Social Media Marketing Manager! It was new for me but it came naturally. Use get_bookmarks() instead.

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Koka Sexton

OCTOBER 24, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Addicted to Pathwords Pathwords is a game I was introduced to earlier this week on Facebook. If you enjoyed this post, make sure you subscribe to my RSS feed ! How NOT to use your Social Media Marketing Manager! Do you have a facebook account? Lets play some Pathwords!

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Koka Sexton

JUNE 12, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS What happened to my Tweets? If you enjoyed this post, make sure you subscribe to my RSS feed ! How NOT to use your Social Media Marketing Manager! Maybe I’m being melodramatic but I miss my Tweets. I just made a comment about posting my 5000th update.

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Koka Sexton

JUNE 12, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS What happened to my Tweets? If you enjoyed this post, make sure you subscribe to my RSS feed ! How NOT to use your Social Media Marketing Manager! Maybe I’m being melodramatic but I miss my Tweets. I just made a comment about posting my 5000th update.

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Koka Sexton

MAY 28, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS My Computer Caught on Fire Earlier in the week I was woken up by the loud sounds of something cracking and a couple loud pops. If you enjoyed this post, make sure you subscribe to my RSS feed ! How NOT to use your Social Media Marketing Manager!

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Koka Sexton

DECEMBER 23, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Bailout Application I could use some of that federal bail out money just about now. If you enjoyed this post, make sure you subscribe to my RSS feed ! How NOT to use your Social Media Marketing Manager! But how do you get your hands on some of those billions?

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Koka Sexton

AUGUST 12, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Product Evangelist One of the functions I performed at Paragon was being the voice of the company in the US. How NOT to use your Social Media Marketing Manager! It was new for me but it came naturally. Use get_bookmarks() instead.

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Koka Sexton

JANUARY 5, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Paragon Software Group – A Social Experiment Life is good at Paragon Software. Traditional marketing only goes so far and emailing news is not the best way to communicate with people and even worse if you want to have your message shared with others.

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The Way of the Web

SEPTEMBER 21, 2010

September 21st, 2010 · View Comments It might sound like a philosophical question, but it’s something that new research by McKinsey for IAB Europe claims to have answered, claiming for 1 Euro spent on online advertising by companies, users get 3 Euros worth of services, with an estimated consumer service surplus about 100 billion Euros. (H/T

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Koka Sexton

DECEMBER 23, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Bailout Application I could use some of that federal bail out money just about now. If you enjoyed this post, make sure you subscribe to my RSS feed ! How NOT to use your Social Media Marketing Manager! But how do you get your hands on some of those billions?

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Koka Sexton

AUGUST 31, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS The top 15 Star Wars links everyone will like. Guy Builds Star Wars Land Speeder Replica Top 10 Sexiest Stormtroopers If you enjoyed this post, make sure you subscribe to my RSS feed ! How NOT to use your Social Media Marketing Manager! Use get_bookmarks() instead.

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The Way of the Web

FEBRUARY 18, 2010

Web Strategy Wikinomics Rankings ← How Leo LaPorte is saving my relationship… The best social games on any platform… → Should PR and Marketing pay bloggers to post? The post and comment which followed mainly took an anti-payment stance, which I respect, but also respectfully disagree with.

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Koka Sexton

APRIL 23, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS The Goddam Batman Got this in an email today. If you enjoyed this post, make sure you subscribe to my RSS feed ! If you enjoyed this post, make sure you subscribe to my RSS feed ! How NOT to use your Social Media Marketing Manager! Leave a comment!

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Koka Sexton

APRIL 23, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS The Goddam Batman Got this in an email today. If you enjoyed this post, make sure you subscribe to my RSS feed ! If you enjoyed this post, make sure you subscribe to my RSS feed ! How NOT to use your Social Media Marketing Manager! Leave a comment!

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Koka Sexton

APRIL 28, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Mayor of Concord HyperLocal Blog I started the Mayor of Concord blog about 8 months ago blogging about local news and events. I do a bit of targeted advertising on Facebook for the site and the fan page. If you enjoyed this post, make sure you subscribe to my RSS feed !

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Koka Sexton

FEBRUARY 19, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Black Bean Brownies – The Jury is Out I came home today from work and smelled treats fresh out of the oven. If you enjoyed this post, make sure you subscribe to my RSS feed ! How NOT to use your Social Media Marketing Manager! Use get_bookmarks() instead.

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Koka Sexton

FEBRUARY 17, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Night of the Living Guitar XIX – Musicians Institute Concert In an effort for some family promotion, I am sharing some information for an upcoming concert in Los Angeles that my brother Patrick Sexton will be in. How NOT to use your Social Media Marketing Manager!

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Koka Sexton

AUGUST 6, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS What goes up… Not really sure why this seems to be the status quo for the past few years but I’m on the job market again. If you enjoyed this post, make sure you subscribe to my RSS feed ! How NOT to use your Social Media Marketing Manager!

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The Way of the Web

SEPTEMBER 19, 2010

But if you’re feeling bad, rest assured even the biggest company on the internet can make mistakes: Yep, that’s the official Google Inside Adsense blog , packed full of useful information for publishers displaying the Adsense advertising platform. As an Adsense-powered publisher, I’m one of them.

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Koka Sexton

OCTOBER 3, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Hot Camel Toads What do you do when you think your child is doing drugs? If you enjoyed this post, make sure you subscribe to my RSS feed ! How NOT to use your Social Media Marketing Manager! Leave a comment! Use get_bookmarks() instead.

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Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Thanks so much for stopping by WUL!

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