Twist Image

JANUARY 26, 2017

In the early days of digital marketing, brands would be completely confused why their advertising was not performing, when there was such a large and growing audience online. In fact, I still hear remnants of this argument with certain industries, to this day (just replace "tv spots" with some other kind of traditional advertising).

Platform 40

Platform Nielsen Publishing Advertising 40

The Realtime Report

NOVEMBER 26, 2019

Source: Winterberry Group Marketing Spend – The one thing about an organization’s marketing/advertising budget is that there are plenty of places to spend it. Increasingly, the shift is to digital media advertising. Programmatic advertising is one of the fastest-growing areas in digital marketing. No kidding! What’s not to like?

Advertising 113

Advertising Nielsen Buy Products 113

Sprout Social

AUGUST 2, 2016

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. In fact, Nielsen discovered 92% of consumers trust brand advocates over businesses. Hashtag analytics gives you insights into what’s resonating with customers or what’s falling flat. This was hilarious!

Hashtag 40

Hashtag How To Nielsen Social Networking 40

Convince & Convert

SEPTEMBER 21, 2010

RT @mollycgaines: Social Media Monitoring Tools – How to Pick The Right One [link] (@jaybaer) [link] EOS Marketing How to pick the right social media monitoring tool – a few thought starters [link] [link] Reena Kapoor RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One [link] [link] SMM Advertising ?

Social Media 155

Social Media Radian6 Strategy SM2 155

Viper Chill

APRIL 25, 2012

A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). Now, bloggers have access to trending analytics data so they can predict which hot topics they should be writing about next. This is an important blog post, because it makes a prediction. The New York Times?

Sites 96

Sites Industry Blogger News 96

Twist Image

MARCH 8, 2017

In the blink of an eye, the downloading/stealing/wanting-singles-and-not-albums concerns have been completely obliterated because of services like Spotify , Apple Music and Tidal. apple music. apple music. Tags: advertising agency. Comparatively, CD album sales were down 16.3% And it is not just music. audio stream.

Strategy 51

Strategy Nielsen Apple Startup 51