| |  Advertising + Analytics + Nielsen | 36 articles |
| Page 1 of 1 | Previous | Next | MOBILEGROOVE MAY 25, 2012  5 Data Points You Need To Know From xAD, Nielsen, IAB Chetan Sharma & Mogreet new study from the Interactive Advertising Bureau underlines the strong use of mobile by consumers while they are inside a retail store. The new edition of the company’s Mobile Marketing Analytics Report shows particularly strong growth in mobile video views by Samsung users. The majority of mobile local search click actions were calls in 1Q2012. SOURCE: [link]. SOURCE: [link]. | WEBBIQUITY SMM OCTOBER 13, 2010 What’s the Best Social Media Monitoring Tool? It Depends Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Nielsen BuzzMetrics. If you’re familiar with terms like product placement and slotting fees, and your brand is familiar to consumers through prime time TV advertising, you should probably evaluate this tool. Nielsen’s monitoring covers more than 100 million blogs, social networking sites, discussion boards and other sites where consumers can post content. No more. Alterian SM2 Freemium. UberVU. | | | | | |
| MOBILEGROOVE SEPTEMBER 14, 2012  Apple Leads In Mobile Ad Impressions, Tablet Interaction Increases Nielsen reports that two-thirds of handsets sold in Q2 2012 were smartphones, which means smartphone penetration in the U.S. Recent research indicates that tablets are used for entertainment and as a starting point for activities such as shopping where the bigger screen and the context (use at home) encourage relaxed and leisurely interaction with content and advertising. | WWW.CLICKZ.COM MARCH 13, 2012 Nielsen Report: Blogs Still on the Rise | ClickZ Nielsen. Analytics. Nielsen Report: Blogs Still on the Rise. By the end of 2011, the Nielsen/McKinsey company had tracked over 181 million blogs around the world, up from 36 million in 2006. readers to Nielsens 181 million global blogs, but one can reasonably ask whether there are almost as many writers as readers. And women bloggers represent a desirable audience for advertisers, especially CPG companies. Susan Kuchinskas has covered interactive advertising since its invention. Analytics. Analytics. ClickZ.asia. ClickZ Academy. | MOBILEGROOVE JUNE 4, 2012  5 Ways To Increase Your Mobile Web Traffic Nielsen reports the majority of new phone purchases are smartphones, with Android and Apple leading the way. 4. Spread the word: Remember the days when every TV advertisement had to included the brand’s URL? Think shortcuts: Entering long URLs into a mobile device is not fun, which is why advertisers around the world are latching on to QR, or Quick Response, codes. | WEB METRICS GURU OCTOBER 13, 2010  Scraping for Data know some of the people referenced in the article and use the same type of Listening Systems for my own analytics work and insights and believe it’s time to weigh in on the issue of scraping data off the web and putting in a database (essentially what Radian6 does, what Nielsen does and pretty much what everyone else does, too). and Canada. they have been collecting. | | | | | | | |
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PAMORAMA | SUNDAY, APRIL 18, 2010  If Size Matters, Social Media is Huge in the US
by Pam Dyer on April 18, 2010 Share About 127 million Americans, or three-quarters of the population, use social media, according to Nielsen Online. The Nielsen study, commissioned by women-focused blog network BlogHer and NBCU’s iVillage , found that Facebook is becoming a major attraction for a majority of the population , rivaling the reach of traditional media channels. Of the online population, 47% visit Facebook daily, according to Nielsen, nearly rivaling the 55% that watch TV. According to Nielsen’s survey, 32.7 million (6%) use it daily. MORE >> -
MOBILEGROOVE | TUESDAY, OCTOBER 12, 2010 NEW Mobile Cross-Media Marketing Event: NYC October 13th
How to I manage analytics and social media strategies to include mobile? Samathay Skey, Chief Revenue Officer, ReycleBank , will moderate Display marketing in a multi-device world (a panel with Dave Gwozdz , CEO, Mojiva ; Patricia Clark, Head of National Sales, North America , InMobi ; Marc Theermann , VP Mobile, AdMeld ; Jamie Wells , Director, Global Trade Marketing, Microsoft Advertising ; Todd Pasternack , PointRoll ). Tags: Events Mobile Advertising Mobile Content What is mobile and what is online? MXM inaugural event. Who are the best online partners to consider? MORE >> -
BILL HARTZER | WEDNESDAY, MAY 26, 2010 Best Social Media Monitoring Tools
BuzzLogic is a social branding company that focuses on digital media that utilizes an ad platform that is driven by social media analytics. The tools used within Buzzlogic helps customers build and optimize their advertising campaigns across the biggest collection of website content on the internet. Using a proprietary conversational analytics engine, Buzzlogic helps its customers understand the mindset of the most influential players in a particular industry. Nielsen – this is one of the most well known, and trusted names in customer data analytics. MORE >> -
MOBILEGROOVE | FRIDAY, DECEMBER 7, 2012  Mobile Stats You Need To Know: @TechCrunch @MCommerceDaily @Inc @NielsenWire
In addition, he said that larger smartphone screens and creative ad placement make full-screen advertising a key marketing strategy for 2013. According to analytics firm comScore, Pandora and Twitter mastered the mobile market in the month of September, with larger audience shares in mobile visits than desktop use. According to the Nielsen Social Media Report 2012, time spent on mobile apps and the mobile web account for 63 percent of the year-to-year growth in time spent using social media. Source: Nielsen. Source: TechCrunch. No more Fat Finger Syndrome. million. MORE >> -
STEVE RUBEL | TUESDAY, AUGUST 10, 2010  Hot or Not: E-mail Marketing vs. Social-Media Marketing - The.
Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 10 Aug 2010 Hot or Not: E-mail Marketing vs. Social-Media Marketing Image credit: Rapportive at The Next Web Conference The following is also my column this week in Advertising Age. Nielsen revealed last week that e-mails share of time declined 28%, putting it in third place, while social networking, the leader, climbed 43%. Not sure about you, but I feel that email advertising is a lot easier to ignore than something a more intimate like facebook or twitter. Shouldnt you? They will have help. MORE >> -
- 26 Free Tools for Monitoring Your Brand's Reputation PAMORAMA | SUNDAY, DECEMBER 6, 2009
- 35 Great Social Media Infographics PAMORAMA | WEDNESDAY, MARCH 3, 2010
- 55 (of the) Best Social Media Tips, Tactics and Tools of 2010 WEBBIQUITY SMM | MONDAY, FEBRUARY 7, 2011
- Digital Primetime Arrives Just in Time to Crush the Net STEVE RUBEL | THURSDAY, NOVEMBER 4, 2010
- The 4 Marketing Metrics Mandates CONVINCE & CONVERT | TUESDAY, NOVEMBER 23, 2010
- Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2 WEBBIQUITY SMM | TUESDAY, FEBRUARY 7, 2012
- 9 Everyday Tools to Increase Earned Media KIKOLANI | THURSDAY, JANUARY 3, 2013
- An Extensive Guide To Web Form Usability UXDESIGN.SMASHINGMAGAZINE.COM | THURSDAY, NOVEMBER 17, 2011
- 5 Proven Strategies for B2B Social Media Marketing MASHABLE.COM | THURSDAY, NOVEMBER 4, 2010
- Go Behind The Numbers To Determine Success DIVA MARKETING BLOG | WEDNESDAY, OCTOBER 5, 2011
- 2012 Social Media Business Trends BLUE FOCUS MARKETING | MONDAY, DECEMBER 5, 2011
- The Future of Blogging: I Had to Tell You This VIPER CHILL | WEDNESDAY, APRIL 25, 2012
- TRENDRR.TV Initial Review and Thoughts WEB METRICS GURU | SATURDAY, AUGUST 27, 2011
- Convince and Convert Blog: Social Media Strategy and Social Media. CONVINCE & CONVERT | TUESDAY, SEPTEMBER 21, 2010
- Google+ Is it a Digital Disruption for CMOs? BLUE FOCUS MARKETING | MONDAY, JULY 25, 2011
- SMMG @ CIPR: I’m now an advisory member of the Charted Institute of Public Relations Social Media Measurement Group WEB METRICS GURU | TUESDAY, MAY 11, 2010
- Why Host a Blog on Your Corporate Website? WWW.CLICKZ.COM | TUESDAY, JANUARY 4, 2011
- The Rise of Reddit: 4chan and Digg Get the Credit While Reddit Booms WWW.THEAWL.COM | THURSDAY, SEPTEMBER 30, 2010
- Build Your Brand a Social Content Ladder in 5 Steps | Blogging and. CONVINCE & CONVERT | TUESDAY, APRIL 6, 2010
- The Ultimate Guide to Creating a Small Business Website SAMIR BALWANI | TUESDAY, DECEMBER 6, 2011
- Definitive Guide to Word of Mouth Marketing SAMIR BALWANI | THURSDAY, DECEMBER 22, 2011
- PODCAST: App Store Marketing Basics; What Options Do Developers & Operators Really Have? MOBILEGROOVE | MONDAY, APRIL 26, 2010
- Jumptap Adds Video To Mobile Advertising Mix PLUS Q&A With CMO Paran Johar MOBILEGROOVE | THURSDAY, JUNE 10, 2010
- 5 Social Marketing Stories You Need To Read This Week FIREBELLY | FRIDAY, MARCH 5, 2010
- Social Media Research: Interview with Joel Rubinson of ARF - Part I DIVA MARKETING BLOG | MONDAY, FEBRUARY 23, 2009
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