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The Tune-Up Of TV

Twist Image

Yahoo News ran a fascinating news item titled, Nielsen shows how people use TV differently , recently. Those TVs are used for DVDs, Netflix or Apple TV instead. During the first three months of 2012, the average consumer spent about 2 percent less time watching traditional TV than the previous year, Nielsen said. media company.

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New Platforms + Meager Results = Same Old Song And Dance

Twist Image

In the early days of digital marketing, brands would be completely confused why their advertising was not performing, when there was such a large and growing audience online. In fact, I still hear remnants of this argument with certain industries, to this day (just replace "tv spots" with some other kind of traditional advertising).

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Ad Shift: Streaming Paved the Way for More Effective Ads, Ad Reception

The Realtime Report

Source: Winterberry Group Marketing Spend – The one thing about an organization’s marketing/advertising budget is that there are plenty of places to spend it. Increasingly, the shift is to digital media advertising. Programmatic advertising is one of the fastest-growing areas in digital marketing. No kidding! What’s not to like?

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How to Create a Hashtag Just for Your Business

Sprout Social

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. In fact, Nielsen discovered 92% of consumers trust brand advocates over businesses. Along with other fruits, like blueberries & apples, fresh produce can be a healthy addition to your pet’s diet!

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Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

LinkedIns 361% year-over-year growth handily beats Facebooks 56% growth in the same period, according to the latest stats from Nielsen: However many people have pointed out to me that my case is unusual. advertising. About | Subscribe | Contact | Advertise. ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. 12 Comments.

LinkedIn 109
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

RT @mollycgaines: Social Media Monitoring Tools – How to Pick The Right One [link] (@jaybaer) [link] EOS Marketing How to pick the right social media monitoring tool – a few thought starters [link] [link] Reena Kapoor RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One [link] [link] SMM Advertising ?

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The Future of Blogging: I Had to Tell You This

Viper Chill

A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). An Apple event that could normally be covered in one or two blog posts will be turned into five or ten, purely for pageviews. This is an important blog post, because it makes a prediction. The New York Times?

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