Troy Brown draws from primary demographic research and years of implementing award-winning, integrated Digital/Social/Mobile (DSM) campaigns for big brands such as Pepsi, Hennessy, Apple, Allstate, Ford and Best Buy to provide key insights on emerging trends, purchasing decisions, and technology adoption among diverse audiences. There’s no shortage of data that indicates that multicultural mobile users generally over-index their use of SMS, mobile web, and mobile advertising, as well as smartphone adoption. Featured Guest columns Mobile Advertising & Marketingbottle. MORE >>

Yahoo News ran a fascinating news item titled, Nielsen shows how people use TV differently , recently. Those TVs are used for DVDs, Netflix or Apple TV instead. According to the article: "Because of the changes, Nielsen is considering redefining what it considers a television household to include people who get service through Netflix or similar services instead of the traditional TV signals, Turrill said. During the first three months of 2012, the average consumer spent about 2 percent less time watching traditional TV than the previous year, Nielsen said. MORE >>

As more people purchase smartphones and tablets , increasing their access to the mobile Web and applications, advertisers are clamoring to engage them there. But the bigger challenge is how to deliver people advertising they are likely to appreciate because it ticks all the boxes. based maker of pet care products, to show how knowing people’s offline behavior can vastly improve mobile advertising effectiveness. Mobile advertising is set to explode. As a result, advertisers are left with targeting by device, carrier, and location. million in 2010 to $1.1 MORE >>

Only 14% trust advertisements. Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser. iPhone Stat: Apple. Source: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results. Source: July 2009 Nielsen Global Online Consumer Survey (actually 90% now – updated above but video still shows 78%). Source: Nielsen. by Erik Qualman. is the #1 social network. MORE >>

Only 14% trust advertisements. Source for Facebook Stat: Facebook Timeline [link] Feb 2009 175 million users – Feb 2010 400 users: iPhone Stat: Apple. Source: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results. Source: July 2009 Nielsen Global Online Consumer Survey (actually 90% now – updated above but video still shows 78%). By Erik Qualman. It’s amazing how fast the world of social media moves!  96% of them have joined a social network. MORE >>