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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. Bloggers are important in PR.

Blogger 389
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10 Marketing & Promotion Tips to Help You Get More Traffic

Josh S Peters

Open a PPC Campaign . Get started by visiting the Google Adwords homepage and signing up to the world’s largest PPC advertising network: adwords.google.com. Social media is one of the new faces of the internet, and the major social networks combined easily encompass more than one billon internet users.

Tips 165
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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!

Tools 277
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Analytics for Content Marketers and Bloggers: What Do You Need to Track?

ProBlogger

If your business relies on content to generate profit, then it’s important to analyze the right metrics and tweak them until you’ve achieved the desired results. Let’s look at the five most important content marketing metrics to keep an eye on and how they can help double your conversions. Desired Results. Production.

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iOS 14 and Facebook Ads: What We Know

Jon Loomer

Examples of data tracking that will require user approval include (from Apple’s announcement ): Displaying targeted advertisements in your app based on user data collected from apps and websites owned by other companies. Impact to Audience Network. You shouldn’t see much impact to broad targeting campaigns.

Facebook 217
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Are Brands Confusing Advertising With Marketing?

Twist Image

It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible. or another place to put an ad.

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Facebook advertising cost: Everything you need to optimize your ROI

Sprout Social

Facebook advertising has its own lexicon and it’s best to become familiar with these terms before you embark on your campaign adventures. You will only pay for your campaign goal but it’s possible that an ad can be interacted with in other ways. This is most often measured for brand awareness.

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