Direct Marketing Observations

APRIL 9, 2010

Teneros has created a product called Social Sentry which provides corporations the ability to monitor the social networking communications of their employees. Delivered as a SaaS offering, Social Sentry enables businesses to monitor employee activity on all major social networks such as Facebook and Twitter.

Sites 170

Sites Real Estate URL Social Networking 170

Direct Marketing Observations

NOVEMBER 20, 2013

Erich Joachimsthaler : They have done well by building on key drivers of social currency mainly conversation, advocacy and affiliation (#cakeface instagram, etc). That is, the comeback campaign sought to activate loyalists and fans through various efforts on social networks.

Loyalty 226

Loyalty B2B Metrics Curation 226

Direct Marketing Observations

JANUARY 21, 2011

It’s implied that you’re either in a social network and or you know what to do once you’re in a social network. Which means that the phenomena of social networks has definitely peaked our collective interest as marketers and yet we are still not quite sure how to us social to sell or market our stuff-What do we do?

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

JANUARY 29, 2010

What has been the return on those activities for you? marta kagan marc meyer Social Media marketing Social Networks. Tags: social media blogging chris brogan. Who are your customers? What are your current marketing initiatives? How are they working out for you? What has been the most successful for you?

Social Media 174

Social Media Marketing Social Networking Consultant 174

Direct Marketing Observations

NOVEMBER 23, 2010

We use it for online transactions, travel decisions, job searches, purchases, research, and a dozen other activities. Online social networks are redefining our offline relationships both casual and personal. Social networks are not what they used to be. We will define it. What drives that redefinition?

Mobile 177

Mobile MySpace SMS Yahoo 177

Direct Marketing Observations

FEBRUARY 19, 2010

If you want to me to use, test-drive or buy your social media solution regardless of what it is-I want to see that you are actively playing in the social media space. Tags: social media marc meyer Social Networks. Not only that, you, the sales person, can’t be just talking it. Caveat Emptor.

Social Networking 138

Social Networking SEO Social Media Organization 138

Direct Marketing Observations

AUGUST 25, 2011

This morning I was looking for someone who I had gotten to know fairly well who essentially created a whole new life for himself around social media. They created a slipstream niche around how to use social media for SMB’s. Did he get a new job that necessitates that he not participate at all in social? Did he die?

Platform 152

Platform Apple Microsoft Social Networking 152

Direct Marketing Observations

APRIL 26, 2011

This latest addition to Facebook further amplifies Facebook’s proactive moves in regards to what it sees in the social media space. When Facebook sees what users “like and do&# in social networks, they quickly incorporate those features into it’s own network. Why did Facebook create Places?

Twitter 183

Twitter Facebook API Foursquare 183

Direct Marketing Observations

OCTOBER 4, 2017

Over the past 7-8 years, the act of truly conversing has slowly dissipated on most social networks, Twitter in particular. On other networks, however, see Snap for example, the act of communicating has escalated and changed. It’s almost considered a ‘win’ but not quite. It’s average. Engagement?

B2B 100

B2B Conversation Social Media Strategy 100

Direct Marketing Observations

AUGUST 9, 2019

Let’s talk about the monolith in the room, Facebook, which has the largest audience of any social network at more than 2.07 billion monthly active users. Go look at your metrics or anyone’s metrics, the best stuff? It’s video. Or that more than 250 billion photos have been uploaded to Facebook?

Content 122

Content UGC Metrics Compete 122

Direct Marketing Observations

SEPTEMBER 8, 2010

Google -Though Google insists on trying to tap into our “social&# lives with it’s ill fated attempts with Buzz, Sidewiki, and Wave- they still are the standard bearer in search. Search still dominates our everyday online activity and that will never cease. What do you think will continue to move the dial for social media?

Social Media 180

Social Media Smart Phone Apple Video 180

Direct Marketing Observations

JANUARY 25, 2019

And then there’s that whole contextual advertising thing taking place on the social network. in some cases, upwards of 40% have decided to take “a break” from the social network. I’m not either, but that’s a pretty good reason to leave too. So my question is this. Forty percent is a lot.

Facebook 170

Facebook Social Networking MySpace Comparison 170