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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Yes, it’s all to do with social media. Anyone can visit online meeting places like Digg and Reddit and promote the voices and opinions of others, and anyone can mobilize a group of people around a common cause on Facebook or elsewhere. That’s what’s new: a significant leap in efficiency.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Is all that social media activity paying off? When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Link tracking – You can add additional parameters to your links so you can track activity on those links. Campaign Analysis.

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Rebecca Kelley , Search Marketing and Social Media Consultant : A social media marketer needs to be an active participant in the social media sphere. social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it). They love sharing ideas and news.

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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Meaning, the more active you are, and the more active friends you have, the more clout your post has in the pool of other posts for that venue. You may not be able to spot the active Yelp users as they walk into your shop, and you sure as heck can’t write fake reviews for yourself all day long! Answers Yahoo!

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Better yet, to show that the page is active, give the users control by letting their Fan posts show up on the front page. As a result, engagement goes up as the page appears very active. The page should appear active but it should also appear like you’re not neglecting your community. This is basic News Feed Optimization.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Tips include being active and tweeting daily, limiting using Twitter for broadcasting, focusing on company-wide social media policies, and more. This article presents fourteen tips for achieving this goal, most of which are common sense but which may inspire you to get more active. My phone is old as heck but even I do it.

Marketing 265
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Fifteen Years of Online Social Interactions

Techipedia: Tamar Weinberg

Beyond a little notebook computer, more and more people are starting to take advantage of mobile technologies, particularly within their cell phones, to create and produce content. Twitter is the new chat room, but IRC still remains a popular choice behind services like Ustream and Y! Email is still email (but doesn’t cost $0.25

MySpace 101