The Social Media Incubator

MAY 29, 2014

Many of the large social media players, such as Facebook and Twitter, have internal reporting policies where the owner of a trademark can prevent another party from improperly using a trademark. Take an active role in social networking sites. How can I say it? Who is going to take issue with my content?

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Social Media Policies Social Networking Forums 144

The Social Media Incubator

SEPTEMBER 28, 2011

Presence’ does not mean the company simply has a Twitter, Facebook or LinkedIn account. In other words, the company must have an active and knowledgeable social media person or team in order to have an effective social media presence. Take Facebook for instance. Facebook has integrated Survey Monkey for their fan page survey.

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Social Media Survey Company Team 111

The Social Media Incubator

JUNE 17, 2011

Minnesota company Caribou Coffee does a nice job of intermingling information about their products with trivia questions and fun facts that keep their 200k+ fans engaged and active. On Memorial Day, they asked their Facebook community to post thank-you messages for military veterans and service-members. Be yourself!

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Social Media Authentication Applications Engagement 163

The Social Media Incubator

APRIL 15, 2013

Bing/Facebook – Bing and Facebook have worked together for a couple of years now. You can use Bing to ask your Facebook friends for information on any topic, or see which of your Facebook friends has posted information about a certain topic. Bing Facebook Google Google+ / Google Plus Twitter'

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Social Media Tumblr Social Networking YouTube 100

The Social Media Incubator

AUGUST 27, 2013

A Facebook page might be in order too, particularly if your target audience is on Facebook. But before you become active on a social media site, make sure you have your social media strategy in place so you can be sure to see a return on your social media investment. How many is that, exactly? That’s just good business.

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Social Media ROI YouTube LinkedIn 132

The Social Media Incubator

OCTOBER 4, 2011

Or maybe your last venture on Facebook showed a post saying, “I know only my true friends will repost this in their status….are In September of 2011, they conducted a study by analyzing Facebook and Twitter posts created on the Roost platform by over 8,000 small businesses across more than 50 industries. are you a true friend?

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Social Media Small Business Study Twitter 100

The Social Media Incubator

SEPTEMBER 13, 2011

“I was talking with a prospect recently about social media, and as I explained how we could help him manage his social media activities , he asked me, ‘Aren’t there tools that let me just automate all of that so that I can just set-it-and-forget-it?’ Obviously, spam is THE big no-no on social media.

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HootSuite Social Media Company Activities 106

The Social Media Incubator

MARCH 13, 2012

In the article, Lloyd mentions, “Unlike the Facebook Like button, the +1 button is not limited to use within the confines of the social network, but rather it’s open to anyone searching on Google.” Should small businesses add the Google +1 button to their website?

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Google Engineering Social Networking SEO 100

The Social Media Incubator

MARCH 13, 2012

In the article, Lloyd mentions, “Unlike the Facebook Like button, the +1 button is not limited to use within the confines of the social network, but rather it’s open to anyone searching on Google.” Should small businesses add the Google +1 button to their website?

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Google Engineering Social Networking SEO 100

The Social Media Incubator

OCTOBER 20, 2011

The latest Ford Explorer ad on Facebook generated more traffic than a Super Bowl ad. Your competition is most likely active in social media – are you? YouTube is a powerful search engine that generates a massive amount of traffic from all kinds of viewers – some of whom could be your potential clients. That’s a no-brainer.

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YouTube Social Media Statistics ROI 106

The Social Media Incubator

MAY 6, 2011

Many people learned about the Osama Bin Laden raid via Twitter and Facebook, instead of traditional news sources, and those who did reported that they heard more news, faster than it was being reported through network news sources.

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Social Media News Foursquare Small Business 140