Jeff Esposito

JUNE 20, 2011

This is post is part of the Institutionalizing Social Media series. In earlier posts from the Institutionalizing Social Media series, we focused on fundamentals, methods and reasons to take social media from a silo to a corporate-wide tool. Knowledge of the Business. Mission Control. Ability to Communicate.

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Social Media Crowdsourcing Team Project 41

Jeff Esposito

SEPTEMBER 29, 2010

The driving factor of this has been the soapbox that social media offers consumers. You can see examples of the folks on the frontlines for these companies in any social media book. So who is this mystery company rocking the social media world? Sesame Street.

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Social Media Case Study Upcoming Education 33

Jeff Esposito

NOVEMBER 15, 2013

Coca-Cola Designed Its New Can Around A Problem No One Has – Is it me or is the whole cold activated fad past its prime? Facebook post of photo showing hand on breast gets school coach fired – this is another example of overreacting and not having a social media policy in place.

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ROI Policies Small Business Study 34

Jeff Esposito

AUGUST 4, 2011

Is Barack Obama losing his social media touch? – This article is worth a read and can serve as a cautionary tale for brands who think that they can turn social media on and off. The Age of Authenticity Washing – Does authenticity in social media exist? A nice example of a mega-brand getting it.

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Case Study Authentication Study Advertising 42

Jeff Esposito

SEPTEMBER 30, 2011

Growing up I remember my mom telling me not to be an idiot and I try to hold that standard now with my online activity. Patients use social media to inspire Mayo Clinic heart research – Good example of social media doing good. How to find a job using social media.

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Social Media Research Team Activities 38

Jeff Esposito

MARCH 18, 2012

No, not the conference attendees, but rather the social media landscape. The atmosphere at the conference was that social media has matured from a cute trend to a part of business as usual. Users need their daily fix, making it a destination site and a place that brands need to be active.

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Conference ROI Small Business Metrics 40

Jeff Esposito

JULY 13, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading MLB’s Social Pulse Written on July 13, 2010 by Espo in social media , sports Major League Baseball is one of my favorite sports to watch, but I have to complain that the sport is tied to history and tradition rather than embracing change. Enjoy this post?

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Sports Alltop Social Graph Creative Commons 43

Jeff Esposito

SEPTEMBER 1, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. The piece was entitled Are you creating social media scorched earth?

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CoTweet CoTweet Press Release Company 36

Jeff Esposito

AUGUST 11, 2011

President Barack Obama’s use of social media has seen its ups and downs. Back in 2008 his social media savvy helped propel him into the Oval Office. Many social media books use his historic campaign as an example or case study of an effective social media strategy.

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Social Media Web 2.0 Case Study Policies 42