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The Essential Guide to Successful Intent-Based Marketing

Oktopost

It can be split into two categories, active and passive: 1. Active Intent. Also called transactional intent, active buyer intent shows behavior that indicates customers are taking action to research a particular product or service. Identify new potential buyers. Develop a personalized content strategy. ? What is Intent Data?

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The Guide To Social Media Marketing Automation

Webbiquity SMM

Automating social media activity certainly doesn’t mean a completely hands-off process. The first step is to choose which social media sites on which to focus your activities. So if your target market includes teenagers, for instance, you should probably be active on Instagram. First things first.

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The Importance of Search Engine Optimization

Jason Yormark

About 80% of all searches come from the organic search engines and not the paid search listings. As a reference, paid search listings are searches that are actually paid for by the companies being found (typically found at the top and right hand side they will say “sponsored listings).

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2020 Sprout Partner Value Awards: Celebrating Agency Excellence

Sprout Social

Our #SproutPartner MVP actively supports their agency peers and community by facilitating important conversations, providing insights and sharing resources as well as their expertise. For anyone active in the community, it is no surprise that this year’s #SproutPartner MVP is none other than Talissa Beall, Social Media Manager at Idea Grove.

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How Does A Tweet Become A Lead?

Small Business Mavericks

You may have seen Twitter’s recent study called “Discovering the Value of Earned Audiences — How Twitter Expressions Activate Consumers.” You pay for stuff like display ads, pay-per-click, paid search, etc. One tweet by itself does nothing; it has to be part of a package of owned, paid, and earned messages.

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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

Social media is now in third place (for 61% of B2B marketers), having pulled ahead of B2B publications, paid search and banner ads. Direct mail, for example, can be highly effective if done properly. For example, marketers need to understand how QR codes work and different ways QR codes can be used in marketing.

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How to Select an Interactive Marketing Agency

Techipedia: Tamar Weinberg

A couple of side notes: First, a quick definition of terms : An interactive agency is one that provides a full suite of digital services that typically includes SEO, paid search advertising, email marketing, social media, mobile marketing, and branding support. Ask for examples of when the agency has said no. Office tour.

How To 166