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The Essential Guide to Successful Intent-Based Marketing

Oktopost

Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. What is intent data? It can be split into two categories, active and passive: 1. Active Intent. What is Intent Data?

B2B 88
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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Social media is now in third place (for 61% of B2B marketers), having pulled ahead of B2B publications, paid search and banner ads. Email is the #2 priority.

B2B 150
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The Guide To Social Media Marketing Automation

Webbiquity SMM

Automating social media activity certainly doesn’t mean a completely hands-off process. The first step is to choose which social media sites on which to focus your activities. So if your target market includes teenagers, for instance, you should probably be active on Instagram. First things first.

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2020 Sprout Partner Value Awards: Celebrating Agency Excellence

Sprout Social

Our #SproutPartner MVP actively supports their agency peers and community by facilitating important conversations, providing insights and sharing resources as well as their expertise. For anyone active in the community, it is no surprise that this year’s #SproutPartner MVP is none other than Talissa Beall, Social Media Manager at Idea Grove.

Campaign 109
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The 4 Marketing Metrics Mandates

Convince & Convert

For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it. Because so much data was at our fingertips, we tried to measure everything – because we could in fact do so. Behavior-Based instead of Aggregated Data.

Metrics 128
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Social Media Marketing Guide: Facebook

Little Web Giants

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. Monthly Active Users. Pages can also track activity on their page and user demographics using Page Insights. In today’s post, Facebook. billion ( Facebook ).

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Share of voice: Measuring it for social media, PPC, SEO and PR

Sprout Social

As brands find new channels and avenues to promote their products, there’s no shortage of data to track and measure. The sheer amount of performance data available often leaves marketers overwhelmed. It adds context to your performance data, allowing you to pinpoint opportunities for growth and improvement. Competitor research.

SEO 144