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How Meta Could Leverage Outbound Clicks

Jon Loomer

There are a couple of groups of advertisers who could benefit from an expansion of Outbound Clicks. If a large percentage of your audience consumes your content while on an iOS device, tracking opt-outs could significantly impact your reporting, optimization, and retargeting. This also applies to CPC (All) and CTR (All).

CPC 198
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Social Media Users Pass 4 Billion: Digital 2020 October Statshot Report

Hootsuite

The new Digital 2020 October Global Statshot Report – produced in partnership with Hootsuite and We Are Social – shows that connected tech continues to play an ever more important role in various aspects of people’s everyday lives. Digital 2020 October Global Statshot Report (October 2020) v01 from DataReportal. Screen time increases.

Report 145
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Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

In Asia, which had significant impact from the virus before us, 53% of people reported browsing Facebook more often. We did a sample of activity across brand pages and, unsurprisingly, saw big spikes in key industries such as grocery stores and utilities. Turn off your media buys if you’re not sure. Don’t Reflexively Go Dark on Social.

CPM 175
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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

Last year, IBM Watson demonstrated its ability to reduce cost-per-click (CPC) by focusing on these aspects of campaigns. IBM is already using Watson for buying media in both the US and the UK, with the highest results show a stunning 71% reduced CPC. In 2018 alone, advertisers lost $19 billion to fraudulent activities.

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How to Drive Business with Your Facebook Strategy

Ignite Social Media

billion daily active users and averages over $98 in ad revenue per user – nearly twice as much as any other platform. Once you ensure you’re reporting on the right metrics, it’s essential to review and optimize your Facebook strategy. First, look at your reports to see which ad execution drives the best cost per conversion (CPC).

Strategy 142
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15 Facebook stats every marketer should know for 2019

Sprout Social

billion monthly active users. 13% of global active Facebook users are women ages 25–34. The biggest demographic group is at 19%, men ages 25–34. In fact, 43% report that they get their news from Facebook. In 2018, Facebook released a report for Q1 that focused on the number of fake profiles on their platform.

CPC 111
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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Consumer : these metrics reflect how active customers think and feel about your brand. Reporting periods are also variable, usually lasting a week, a month, or a quarter. Table of contents.

Metrics 112