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New Report Looks at How COVID-19 Consumption Behaviors will Influence Gen Z Activity Moving Forward

Social Media Today

A new report from Boston Consulting Group looks at how Gen Z digital behaviors are changing, and how they may hold into the post-COVID future.

Report 218
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Meta Highlights Key Platform Manipulation Trends in Latest ‘Adversarial Threat Report’

Social Media Today

Meta says that it's seeing more activity from China-based groups.

Platform 194
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Meta Highlights Key Platform Manipulation Trends in Latest ‘Adversarial Threat Report’

Social Media Today

Meta says that it's seeing more activity from China-based groups.

Platform 194
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How I Use Facebook Custom Conversions for Reporting and Optimization

Jon Loomer

Custom conversions provide granularity for both reporting and optimization. You can optimize for and get reporting on standard and custom events generally, but all product purchases are lumped under the same Purchases event. Product Groups. Second, I create custom conversions to group products. Do what makes you happy.

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How to use Google Analytics for stronger social media reporting

Sprout Social

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. How do you ensure your social media reporting is contextual to your organization’s overall objectives? Click Next.

Analytics 138
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How To Create Monthly LinkedIn Analytics Report + Free Template

Keyhole.co

Creating a monthly LinkedIn Analytics report is your go-to strategy for gauging your professional network’s engagement and reach. Yet, simply being active on LinkedIn won’t guarantee success. When are they most active? Use tools like Keyhole to monitor your competitors’ activity, engagement rates, and growth metrics.

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Google Analytics Unveils a Set of Social Reports

Mindjumpers

Therefore, Google has recently released a new set of Social Reports within Google Analytics. The new Social Reports will be available from a new “social” tab, when you log in to Google Analytics. The State of Social Media Marketing– Annual Survey Report.

Analytics 239