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Money talks: Uncovering who’s behind the cryptocurrency online conversation

Audiense

Whether or not you’re ready to buy in, the crypto market continues to grow, and more people are investing. While there has recently been some turbulence in the crypto market as stock value in some trading platforms dip, according to a recent report, the market size is expected to grow to around $2.2

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Choose wisely: Higher education marketers take on College Decision Day

Sprout Social

The class of 2026 is probably the most digitally savvy set of students to ever walk onto a college campus. Twitter has always been a great place to get the conversation started. Higher education social media managers used Twitter’s interactivity to bring prospective students into the conversation. Retweets and responses.

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The role of artificial intelligence in business in 2024

Sprout Social

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

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The 12 Top Benefits of Chatbots in 2023

Hootsuite

The size of the chatbot market worldwide is expected to hit a whopping $1.25 Delight your customers and improve conversion rates. So not only do you provide an upfront answer, you increase the likelihood of a purchase or conversion. trillion by 2026. The benefits of chatbots for businesses are well documented.

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10 New Retails Trends You Need to Know for 2023

Hootsuite

Delight your customers and improve conversion rates. Retail businesses need to keep a finger on the pulse of their industry and market. Understanding current and future market forces means that you can address them. There are many stories of retailers who have failed to grow with the market. Keep reading to get trendy!

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All the Pinterest Shopping Features You Should Know in 2022

Hootsuite

trillion USD in 2026. Most of them are free, although paid shopping ads can boost your results even further with an average 300% conversion increase ! Access advanced conversion tracking analytics. You can set a custom attribution window for tracking conversions. Social commerce is exploding. Product Pins.

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Navigating a sea of screens: How social reinforces digital out-of-home ads

Sprout Social

As uncertain economic conditions continue and technological innovations bloom, digital out-of-home is growing into a popular form of digital marketing. Marketers can manage strategy, activation, reporting and optimization in a single location while using automation and data to drive decision-making. The key is social media insights.

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