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Top 8 Viral Social Campaigns of the Year

Social Media Strategies Summit

For the first time, the data was available within the mobile app rather than a standalone website. The hard seltzer brand White Claw was launched in 2016, but it wasn’t until 2019 that the beverage really entered into the mainstream. While 2019 was not the first year Spotify ran ‘Wrapped’ it was notably more social-friendly this year.

Campaign 165
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The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Social Media Strategies Summit

Launched in 2016, the platform now boasts 500 million active users worldwide. TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is the leading destination for short-form mobile video. TikTok is the leading destination for short-form mobile video.

Brands 114
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Everything Marketers Need to Know About TikTok

Likeable

In 2016, a new video sharing mobile app named Douyin launched in China. Memes : TikTok even has its own meme videos that simply catch on. Vine was shut down in early 2017, and Musical.ly merged into TikTok in late summer 2018, leaving TikTok as the current dominant platform for short-form video sharing. What is TikTok?

Meme 111
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Decoding the Facebook Algorithm: A Fully Up-to-Date List of the Algorithm Factors and Changes

Buffer Social

August 2, 2017: Posts with links that load slowly on mobile will be shown less in the News Feed. August 11, 2016: Posts that are informative will rank higher in the News Feed of people whom might find them relevant. June 29, 2016: Posts from friends will rank (even) higher in the News Feed. June 29, 2016: Stories from friends.

List 190
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How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

Does everyone on your Twitter timeline seem to be obsessed with a new movie, television show, or mobile app? Philadelphia 76ers (@Sixers) July 12, 2016. While some social media trends are family-friendly, such as #FirstDayOfSchool, other trends are decidedly less so, like memes relating to Harambe. The Internet is a weird place.

Trends 60
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Ask Buffer: What is Short-Form Video, and How Can You Use It?

Buffer Social

Try it out → Short-form video as a concept isn’t new — Vine saw immense popularity from 2013 to 2016 with its 6-second or less looping videos. Before you rush to film a video to participate in whatever sound or meme is going around, consider how it might come across to your audience.

Video 76
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Everything Brands Need to Know About TikTok in 2020

Hootsuite

TikTok calls itself the “destination for short-form mobile videos.” Tracks on TikTok have high meme potential, and it’s turned the app into something of a hitmaker. Like any other social network, TikTok has a gamut of influencers and meme machines who cash in on views, likes, comments, shares—and virtual coin.

Brands 145