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How Participation Marketing Elevates Your Social Media Strategy

Convince & Convert

Do a quick search on Twitter or LinkedIn for topics like Hadoop, DevOps, or SecOps. Altimeter’s 2015 State of Social Business Report revealed that “building employee advocacy” programs are becoming a high priority and strategic initiative for marketers, jumping from 13 percent to 45 percent in 2015. It’s a fact.

Strategy 147
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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

68% of B2B marketers ranked “generating high-quality leads” as their top priority in 2015. White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ).

B2B 110
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The Ultimate Guide to Infographic Marketing

Convince & Convert

In 2015, 60% of marketers predicted that the use of infographics will increase in 2016. For industry-specific content, LinkedIn Pulse is also worth checking out. Go through your old blog posts , presentations, and white papers. This phenomenon led many to decree that infographics are dead, but it’s not true.

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Storytelling, PR, and Measurement

Waxing UnLyrical

Take for example the first sentence from this PRWeek article by David Blecken, February 9, 2015 (ya, going on two years old now), where he quotes Lou Hoffman of The Hoffman Agency. We offer a free white paper detailing five key metrics. ” Reports of the death of storytelling are not new.

Committee 217
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How to Rightfully Earn Trust From Your Network Followers

agora pulse

From 2015 to 2019 the number of Americans who said that they felt social media has a positive effect went down 21%, according to the Pew Research Institute. In the Business Insider 2019 Digital Trust Report , LinkedIn ranked the highest for user trust. As mentioned, LinkedIn is the top social media platform for this.

How To 108
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36 Sensational Social Media Stats and Facts

Webbiquity SMM

It’s never been great on Twitter, and recent changes LinkedIn made to Groups functionality reduces their value. But YouTube, Google+ and LinkedIn drive the most engaged traffic. billion on social marketing in 2015. They place the least value on white papers and ebooks. iMedia Connection ). MarketingSherpa ).

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Get Content First Format Content Later

Convince & Convert

But what often happens is marketers say, “Hey we’ve got a blog and we need you to write a blog post, and we need you to work on this white paper. We can make LinkedIn blog posts on your behalf.” They know a lot of stuff that customers and prospects could really benefit from. I don’t do that.

Content 143