Convince & Convert

FEBRUARY 5, 2018

” I call it participation marketing, and the reason is clear. Altimeter’s 2015 State of Social Business Report revealed that “building employee advocacy” programs are becoming a high priority and strategic initiative for marketers, jumping from 13 percent to 45 percent in 2015. They have no agenda.

Strategy 145

Strategy Social Media Marketing Consultant 145

Jason Yormark

APRIL 20, 2016

From comScore’s “2015 U.S. Digital Future in Focus” white paper. Technology such as virtual reality is a good example of an emerging tech that is sure to become more of a driving force in consumer engagement. Look no further then Cortana, Microsoft’s voice powered virtual assistant where over 2.5

Syndication 100

Syndication Hotels Marketing Yahoo 100

Jason Yormark

APRIL 20, 2016

From comScore’s “2015 U.S. Digital Future in Focus” white paper. Technology such as virtual reality is a good example of an emerging tech that is sure to become more of a driving force in consumer engagement. Look no further then Cortana, Microsoft’s voice powered virtual assistant where over 2.5

Syndication 100

Syndication Hotels Yahoo Journal 100

Webbiquity SMM

OCTOBER 6, 2015

As the economy improves and marketing budgets increase, the dollars are flowing disproportionately to online ads. Marketers last year spent $19 billion on search advertising, $7 billion on social media ads, and almost $4 billion on display (primarily banner ads). For more on this topic, download the Web Marketing KPIs white paper.

Advertising 100

Advertising Price Research Software 100

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Convince & Convert

MARCH 4, 2016

In the words of entrepreneur and acclaimed author Gary Vaynerchuk, “Marketers ruin everything.” . This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. In 2015, 60% of marketers predicted that the use of infographics will increase in 2016.

Marketing 60

Marketing Statistics Directory Data 60

SalesChoice

FEBRUARY 8, 2017

We are working with our clients closely to explore how narrative story telling approaches can help improve the use and adoption of their investments in CRM Technologies, which continue to disappoint companies globally, despite what vendors are marketing. Berkeley Warburton, The Age of Distraction: Accenture White Paper, Fall 2016.

Analytics 20

Analytics B2B Data Project 20