article thumbnail

How Participation Marketing Elevates Your Social Media Strategy

Convince & Convert

” I call it participation marketing, and the reason is clear. Altimeter’s 2015 State of Social Business Report revealed that “building employee advocacy” programs are becoming a high priority and strategic initiative for marketers, jumping from 13 percent to 45 percent in 2015. They have no agenda.

Strategy 145
article thumbnail

The Humanization of Search & Why Business Owners & Marketers Should Care

Jason Yormark

From comScore’s “2015 U.S. Digital Future in Focus” white paper. The post The Humanization of Search & Why Business Owners & Marketers Should Care appeared first on Jason Yormark. Voice powered search is the future as more and more people get comfortable and are beginning to trust the technology.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Humanization of Search & Why Business Owners & Marketers Should Care

Jason Yormark

From comScore’s “2015 U.S. Digital Future in Focus” white paper. While desktop searching is averaging a -1% decline, smartphone and table search growth have grown 17% and 28% respectively (Year-over-year search growth, by device. Look no further then Cortana, Microsoft’s voice powered virtual assistant where over 2.5

article thumbnail

Are CMOs Putting Too Many Eggs in One Media Basket?

Webbiquity SMM

As the economy improves and marketing budgets increase, the dollars are flowing disproportionately to online ads. Marketers last year spent $19 billion on search advertising, $7 billion on social media ads, and almost $4 billion on display (primarily banner ads). For more on this topic, download the Web Marketing KPIs white paper.

article thumbnail

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110
article thumbnail

EGC is the Key Content Marketing Trend

Convince & Convert

EGC is 2015’s most powerful marketing abbreviation. According to Content Marketing Institute and MarketingProfs research, 50% of B2B content marketers say they struggle to create content consistently. 44% of B2C content marketers say the same. But, you have the solution to that problem sitting all around you.

Trends 60
article thumbnail

The Ultimate Guide to Infographic Marketing

Convince & Convert

In the words of entrepreneur and acclaimed author Gary Vaynerchuk, “Marketers ruin everything.” . This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. In 2015, 60% of marketers predicted that the use of infographics will increase in 2016.