The best brand marketing we’ve seen on social media in the last 5 years
Sprout Social
MAY 10, 2022
Their TikTok page features humorous videos from customers shot-gunning cans to cameos of rappers and skateboard legends like Tony Hawk, an early partner of the brand. Whirlpool also benefits from #CleanTok, a popular hashtag highlighting cleaning hacks and helpful home appliances. The spot earned over 5.1 whirlpoolusa.
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