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How Brands Can Support Indigenous Communities on Social—the Right Way

Hootsuite

But deploying the hashtag #TruthAndReconciliation or #EveryChildMatters can be a risky undertaking. We note that it took Canada’s federal Liberal government (which came to power in 2015 promising to act on all 94 Calls to Action of the Truth and Reconciliation Commission ) nearly seven years to meet the relatively simple Call Number 80.

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Inclusive Design for Social Media: Tips for Creating Accessible Channels

Hootsuite

leigh (@futuraprime) March 25, 2015. Use camel case for multi-word hashtags. Capitalize the first letter of each word to make hashtags more legible and prevent screen reader gaffs. Put hashtags and mentions at the end. Be mindful of how hashtags or @ mentions can disrupt copy. — Evan Hen?leigh Need proof?

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7 Great User-Generated Content Campaigns

Pixlee

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. They also challenged users to post unedited photos of themselves in bathing suits with the hashtag #AerieReal. Tourism Australia. Stuart Weitzman. Under Armour.

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Inside the World of Dog Influencers

Likeable

These accounts have gained unforeseeable momentum across an internet where hashtags like #dogsofinstagram have collected more than 155 million posts. Believing it to be a great way to try out different products and a new way to connect with their engaged community, Lily and her pups took the first step into the market.

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[Interview] Truffle Social And Models Own Get A Thumbs Up On Instagram

Audiense

In August 2015, Truffle Social pitched the idea of #1234ThumbWar to their client Models Own , a British based beauty brand to celebrate nail art. The whole essence of nail polish is about beauty and creativity, and there’s a massive community of nail art fans on Instagram – and we wanted to take advantage of that.

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The Silent Rise of LinkedIn to 500M Members: What Marketers Need to Know for 2018 [SSM069]

Buffer Social

If you were to ask me to describe LinkedIn in 2015, I might have said something along the lines of, “a great professional network” or “the perfect place to find a job.” 2015 (330M members): $1.5B How to listen : iTunes | Google Play | SoundCloud | Stitcher | RSS. The LinkedIn journey to 500M members.

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All You Need to Know About Instagram Takeovers: How to Host a Takeover in 6 Simple Steps

Buffer Social

What started out as a fun way for brands and Instagrammers to collaborate, has now transitioned into one of the valuable aspects of any Instagram marketing strategy. Instagram takeovers are an incredible way for brands, individuals and influencers to collaborate and cross-promote content. Community members or customers.

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