Hootsuite

NOVEMBER 25, 2015

Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. Often these trends rise rapidly in a year or two and plateau. Well, actually… Over 50 percent of B2B marketers rank social media as a “very” or “somewhat” low cost ad option. By June of 2014, nearly 80 percent of U.S.

Advertising 112

Advertising Social Media List Statistics 112

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. 64% of sales reps say they closed at least one deal in 2014 directly from social media use.

Social Media 100

Social Media Marketing Survey Metrics 100

Sprout Social

FEBRUARY 27, 2017

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. Mobile accounts for 86% of Twitter’s ad revenue.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 199

B2B Strategy Marketing Microsoft 199

Webbiquity SMM

OCTOBER 16, 2012

What will likely be the hot trends in social media over the next couple of years? 83% use Facebook and 53% are on Twitter, though that gap is expected to narrow by 2014 due to rapid growth in Twitter use. Half of all Facebook users use it on mobile devices, at least occasionally. YouTube and Video Marketing Trends.

Social Media 232

Social Media Hubspot B2B Marketing 232

SalesChoice

APRIL 3, 2017

At the same time, the advent of mobile, chat, and explosive interruptive forces have catastrophically impacted human ability to focus, concentrate and achieve mindfulness. billion, more than double that of 2014.[ii]. i] The Digital Universe :IDC Report, Internet of Things Report, April 2014. iii] AI Funding Trends.

Startup 20

Startup Data Software Analytics 20

Webbiquity SMM

MARCH 11, 2014

Content marketing remains a hot topic, as practitioners continue to ask questions, like: what are the hottest trends in content marketing for 2014? Leading Experts Predict The Content Marketing Trends for 2014 by Search Engine Journal. 8 Steps To Become A Brand Publisher by B2B Marketing Insider.

Content 211

Content Marketing B2B Statistics 211

SalesChoice

OCTOBER 4, 2016

The use of cognitive technologies in enterprise software is only part of the overall trend toward increases use of AI in the larger enterprise market. So we are now experimenting with creating iconic symbols and intelligent alert notifications on their mobile devices, giving them mental queues to THINK a little more.

Software 20

Software Patterns Applications B2B 20

Rebekah Radice

FEBRUARY 15, 2016

Marketers who didn’t respond to changing trends limped along. First, anticipate social media trends that will impact your business. Below are the top social media trends that will transform your marketing efforts. Below are the top social media trends that will transform your marketing efforts. It’s no secret.

Trends 114

Trends Social Media Survey Mobile 114

Webbiquity SMM

MARCH 27, 2018

It remains possibly the best network for sharing breaking news, and is among the leading of traffic for many B2B blogs. Any successful B2B social media marketing strategy will necessarily involve multiple social networks, taking advantage of the unique characteristics and ambiance of each. Three LinkedIn Marketing Stats. WordStream ).

LinkedIn 184

LinkedIn Instagram Hubspot Twitter 184

Pam Moore

DECEMBER 11, 2016

70% of B2B marketers plan to create more content in 2017 compared to 2016. Top 3 B2B goals of content marketing are lead generation (85%), sales (84%), lead nurturing (78%). 94% of B2B marketers use LinkedIn as part of their content strategy. This is up from 808 words in 2014. 2017 Content Marketing Statistics and Trends.

Template 167

Template Templates Content NewsCred 167

SalesChoice

JUNE 6, 2017

In addition, Millennial are trending to shift jobs 7 times before they are 30. Technology has increased our connection rates, fueled by mobile devices, we have become the first generation where 7×24 is the new reality – always connected and always on. This is a workforce where change is a daily constant.

Patterns 20

Patterns Analytics GPS eBook 20

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. 80% of Twitter use is on mobile devices. Social Media Facts & Figures for B2B Sales by Inside View.

Research 212

Research Social Media B2B Marketing 212

Oktopost

AUGUST 13, 2019

Consider this: You look at a company’s LinkedIn page and see that: (a) their profile picture is a low-res GIF of their logo and (b) their banner image is a blurry group photo from the 2014 company picnic. LinkedIn is where businesses are at, which makes it a fantastic place to find B2B leads and make connections with possible future clients.

LinkedIn 110

LinkedIn Company Tips B2B 110

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? How do marketers separate hype from reality in mobile? e-Strategy Trends ). e-Strategy Trends ). B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. anticipate an increased budget for 2014, while just 3% foresee spending reductions.

Statistics 229

Statistics Social Media B2B Journal 229

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” B2B Marketing Research and Statistics. 10 informative B2B marketing infographics by Econsultancy. How are marketers measuring social media success?

Statistics 191

Statistics Research Social Media B2B 191

Webbiquity SMM

DECEMBER 2, 2014

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. NewsCred ).

NewsCred 275

NewsCred Statistics Social Media B2B 275

Rebekah Radice

APRIL 11, 2016

Compared to many B2C customer oriented social platforms, LinkedIn focuses on cultivating B2B relationships. Stay top of mind and on top of trends in your industry. YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S. — NBA (@NBA) April 11, 2016.

Sites 114

Sites Social Media How To LinkedIn 114

Webbiquity SMM

JANUARY 5, 2016

The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. Content marketing is more than a trend.

Content 60

Content B2B Marketing Hubspot 60

Buffer Social

FEBRUARY 16, 2017

Or that 73 percent of B2B marketers say that video positively impacts marketing ROI? Check out more fascinating video statistics covering topics like marketing trends, user behavior, engagement, and much more below! The statistics are categorized into: Trends. 22) More than 50% of videos are watched on mobile ( Ooyala , 2016).

Social Media 111

Social Media Video Strategy Statistics 111

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. Also, nearly half (45%) of all mobile phone owners send text messages on a daily basis. 80% of Twitter use is on mobile devices. 50% of mobile Internet traffic in the U.K

Research 192

Research Social Media B2B Statistics 192

Sprout Social

OCTOBER 17, 2016

You need to be up to date on what’s happening in Twitter world such as trending topics and popular hashtags. Spend time each day looking through what’s trending topics and think of ways to join conversations even if they aren’t completely related to your industry. If you're in the B2B space, LinkedIn is a must.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40