Buzz Marketing for Technology
OCTOBER 18, 2013
e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. Some place the highest premium on loyalty and trust in a brand or product. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. Overall, U.S.
Convince & Convert
SEPTEMBER 27, 2013
James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. “They sold their team loyalty out for a cupcake.” Listen Now.
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Buzz Marketing for Technology
OCTOBER 25, 2013
Just as brick-and-mortar retailers have recognized the growing purchasing power, shopping preferences and influence of this vigorous and fast-growing demographic, online marketers too are beginning to see the value of personalizing and customizing every customer experience to better serve their individual needs.
Convince & Convert
NOVEMBER 15, 2013
And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Is Nissan building brand loyalty ? Social Pros Podcast brand loyalty community engagement content marketing digital marketing integrated marketing social media Social Media Marketing social media measurement Social Pros'
Twist Image
JANUARY 25, 2017
For years (and this ideology was a cornerstone of the thinking in my second business book, CTRL ALT Delete , from 2013), I have been saying that one of the biggest missed opportunity for brands today is the shift away from an advertising-driven marketing mindset to a digital product/service-driven marketing mindset. retail brand.
Buzz Marketing for Technology
JANUARY 16, 2013
Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. And bricks-and-mortar retailers will scramble to keep pace with a digitally driven world. Now businesses across industries (retail, finance, etc.)
Twist Image
FEBRUARY 21, 2013
I am often asked why I wrote the book CTRL ALT Delete (which comes out on May 21st, 2013) as if the book is some kind of follow-up to Six Pixels of Separation or another book on social media. retail experience. " Beyond the marketing message. Brands used to blog because it was cheap, easy and fast to do. brand advocate.
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