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B2B Marketers Are Humans, Too

Convince & Convert

So why make a B2B ad that looks like B2C content? The answer is simple: B2B clients are consumers, too (highlight to tweet). B2B marketers, however, are just as hungry for engaging messaging as their B2C counterparts and deserving of content that’s driven by utility and enjoyment. Image via Hubspot.

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Top Blogging Statistics: 45 Reasons to Blog

Writtent Blog

Tweet (Source: Hubspot ). 4) By 2013, it is projected that 128 million people in the US will be blog readers. Tweet (Source: HubSpot ). Tweet (Source: HubSpot ). 7) B2B marketers who use blogs generate 67% more leads than those that do not. 10) 33% of B2B companies use blogs. Tweet (Source: HubSpot ).

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50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Source: HubSpot ). billion mobile subscribers worldwide, and this figure will reach 7 billion by the end of 2013. 48% of US households will own at least one tablet by 2013. Worldwide, mobile traffic doubled between 2012 and 2013. Nearly one billion smartphones will be sold in 2013. There are 6.8 Source: Nielson ).

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Why LinkedIn Groups Can Be Great for Businesses (and How to Create a Successful One)

Buffer Social

This makes communities like LinkedIn Groups a great way for bringing your customers together, especially if you are a business-to-business (B2B) company. HubSpot’s LinkedIn Group is about inbound marketing; Content Marketing Institute’s LinkedIn Group is about content marketing. Invite your connections and grow your group.

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15 Must-See Conferences for Digital Marketers in 2014

Writtent Blog

This well-respected and massively-attended conference plans to feature Rebecca Corliss of HubSpot, Jim Newcomb of Boeing, and a host of other bright minds from major brands covering everything you need to set, reach, and measure your social media goals. The Social Media Strategies Summit – February 4-6, 2014. IRCE: Forward Mobility.

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Your Complete Guide to Creating a Social Media Strategy

Social Media Strategies Summit

Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. LinkedIn is the only B2B-dedicated platform in our roundup. Regarding B2B lead generation, LinkedIn is in a class of its own. HubSpot (@HubSpot) October 4, 2022.

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21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity SMM

Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far. ” How to Effectively Budget Your Social Media Program in 2013 by ClickZ. ” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot.