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Interview with SMSsummit speaker Brendan Gahan of Mekanism

Social Media Strategies Summit

The SMSsummit team had the chance to pick his brain about some of the great work he’s done at his agency as well as some of the themes he’ll be diving into at his upcoming talk. What trends were you seeing at the time that prompted you to launch this business (2013)? Brendan : Epic Signal is now a division of Mekanism.

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The Top 9 Social Media Trends of 2019

Social Media Strategies Summit

This is a trend that has been moving in a consistently upward direction since 2013. They’ve been used not only as a quick feedback tool but also as to support engagement and build authentic conversations. According to a recent report from Statista , more than 50% of digital videos are now viewed on mobile in vertical format.

Trends 142
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Personal branding trends to tap into on social media

Sprout Social

Embrace authenticity. How important is authenticity on social media? A great personal brand is one that is authentic and intrinsically connected to who you are as a person. By setting an example of transparency, CEOs can lead the charge in empowering their employees to share and advocate authentically for the brand on social.

Trends 111
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One More Thing. Before You Take Off For The Holidays.

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The hopes are that this will bring me a few steps closer to where I want to be by the end of 2013. Can't Buy Me Like - How Authentic Customer Connections Drive Superior Results by Bob Garfield and Doug Levy. I was just sent an advance uncorrected proof (as the book only comes out on March 7th, 2013), but I can't wait to dive on in!

Loyalty 98
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Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

This means the reviews for a product or a brand by influencers have more credibility or authenticity as opposed to the ones posted by celebrities. Also, of note: Since April 2013, there’s been a 76% increase in Google searches for “influencer marketing”. in revenue per $1 spent. Kia and #AddPizzazz campaign. ALS #IceBucketChallenge.

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12 Great Business Books Coming Your Way

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Authenticity in marketing? This book is coming out in March 2013. This book is coming out in March 2013. According to Amanda's upcoming book, it's as simple as getting good at asking "why?" I'm a huge Garfield fan (check out The Chaos Scenario ) and this is sure to be a great read. It's a gem.

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11 Little Facebook Tips That Bring BIG Engagement Results

Rebekah Radice

Use it to promote your products, share what’s happening within your business and talk about upcoming events. I recently changed mine to promote an upcoming Facebook webinar. Include links to webinars, videos, upcoming events you’re hosting, and in-depth information about you, your product and/or service.