Remove 2012 Remove Marketing Remove Paid Search Remove Tools
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

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Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Bill Hartzer

The Search Agency has released its quarterly State of Paid Search Report, which, among other findings, reports that smartphones and tablets drove 23 percent of total clicks in the fourth quarter of 2012, an 89 percent increase year over year. Google continued to see more paid clicks coming from mobile devices with 25.9

CPC 122
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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. There’s paid media, earned media, owned media, shared media, and something called omni-channel media. The traditional buckets of marketing, advertising, and public relations seem so quaint now.

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Fetching Friday – Resources Mashup & Share Your Best Post

Kikolani

See these example presentations using Prezi that demonstrate how this tool can be used to take your presentations to the next level. A Crash Course in Conversion – Every marketer’s purpose is to maximize their return on investment – 5 conversion concepts to make your pages more focused, persuasive & successful.

Mashup 117
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Nine Expert Marketing Strategy Guides

Webbiquity SMM

How has the way buyers in your market make procurement decisions changed? How can your organization utilize social networking principals and tools to improve operations across departments? Find the answers to those Big Questions and more here in nine expert marketing strategy guides from the past year.

Strategy 190
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Forrester: Email and search drive online sales, not social

Dave Fleet

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. As reported by Marketing Pilgrim : Paid search matters most for new customers. A key “pro” of paid: reach.

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Fetching Friday the 13th – 25 Marketing Links

Kikolani

An Introduction to Paid Search Marketing for Small Businesses – If you’re looking to boost your traffic, or you’ve lost your search engine rankings in one of the latest Google algorithm updates, then paid search marketing could be a good option for your business. Search Engines / SEO.

Marketing 126