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#measurePR Aug. 21, ’12: How Much #kred Does #klout Have?

Waxing UnLyrical

The August 21 #MeasurePR chat was a fun and lively discussion about a few topics of interest to measurement geeks—including the notorious topic we love to pick apart: Klout. Here are some highlights: Klout has recently made changes to its algorithm, many of which appear to be in response to (heavy) criticism of the “influence” tool.

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What the #measurePR Community Thinks of 2012

Waxing UnLyrical

The discussion kicked off with a great question from Deanna Boss , who wanted to know: “What does 2012 look like for #measurepr? Holding true to form, we did beat up on Klout a bit – not many fans in the measurement crowd. What the #measurePR Community Thinks of 2012. New trends? Saying goodbye to bad habits? Any goals?”.

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Top #Sales and #Marketing Influencers of 2012

Koka Sexton

.” The criteria used to benchmark each individual’s impact within the sales space was: Social media presence – Twitter/ Facebook/ Klout score/LinkedIn authority. And not least, a commitment to continually advance selling and marketing practices. Active engagement with recognized resource sites.

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What Will Become Of Blogs And Blogging?

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Schaefer over at Grow Blog recently published his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , which dissects the fascinating world of social scoring an individual consumer's true influence in the online channels. digital marketing. marketing blogger.

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This Is Being Recorded. By You

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The culmination of her work is the recently published book, The Virtual Self - How Our Digital Lives Are Altering the World Around Us ( McClelland & Stewart - 2012). The Klout effect. Klout is an online platform designed to allocate an actual ranking to individuals as a kind of social scoring system. influencer marketing.

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Fetching Friday – Resources Mashup & How to Generate Good Ideas

Kikolani

How to Overcome the 5 Excuses That Will Kill Your Content Marketing Efforts – Whether you have a small team in a Mom & Pop or you’re coordinating content creation within a Fortune 100, the reasons for why a team member can’t contribute are pretty much universal. Business / Career. Social Media / Social Networking.

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TheWayoftheWeb Most Read Posts in 2011

The Way of the Web

2012 The Year of 3D Printing? How do you work on a tiny marketing business when the ‘big boys’ are constantly unveiling new social media units? Klout and Peerindex: Social network loyalty cards. So many thanks, Happy Christmas, and if I can help you in 2012, please do let me know…

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