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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

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The Marketer’s Guide to Summer Influencer Campaigns

Pixlee

Influencer marketing allows your brand to work alongside a trusted community leader, paving the way for more engaged followers and greater credibility for your brand. This is helpful for brands with in-person retail locations or selling area-specific products. Start with these tips. Find the Right Influencers for Summer.

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Under Armour #WhatsBeautiful Campaign Targets Women Via Social Media

The Realtime Report

Women now account for 30% of sales for athletic apparel brand Under Armour, and women’s apparel is the fastest growing segment of their business. New marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out. Set a goal.

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IAB ‘Direct Brands to Watch’ are Winning with Consumer Content

Pixlee

That was the message that IAB CEO Randall Rothenberg delivered about direct brands in his recent address introducing the “IAB 250 Powered by Dun & Bradstreet” report. In a previous blog post, we aligned Rothenberg’s message with that of our Top 25 Digitally Native Vertical Brands report of 2017. Madison Reed. production.”.

Brands 41
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20 Bloggers to Watch in 2012

ProBlogger

Kristi Hines is a freelance writer, online marketing consultant, and social media enthusiast that blogs at Kikolani. Thanks to his blog, and inbound marketing , it grew to be one of the biggest companies of its kind in the world. In 2012, she’ll be just as busy. Kristi Hines. Marcus Sheridan. I love his blog.

Blogger 53
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Some Perspectives on Pinterest

Social Media Marketing

While it's true that women make up the majority of users (some 70-80% as of the end of January 2012 ), as I wrote above, it's about universal human nature and how we connect with each other. The other question that's being answered daily by brands jumping into the fray is, "how can I use Pinterest for my business?" Shame on you.

Apparel 167
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Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

And yes, several of these pictures define how entire segments of your audience will perceive your products and your brand as a whole. Let’s face it: in the digital sphere, this is the era of ad blockers, and potential customers trust the recommendations of their peers a lot more than the content produced by your marketing team.