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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

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Under Armour #WhatsBeautiful Campaign Targets Women Via Social Media

The Realtime Report

Women now account for 30% of sales for athletic apparel brand Under Armour, and women’s apparel is the fastest growing segment of their business. ”), run contests, promote online sales, offer inspiring quotes, and link to more branded content: No Matter What. Under Armour Women (@UAWomen) September 4, 2012.

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The Marketer’s Guide to Summer Influencer Campaigns

Pixlee

Influencer marketing allows your brand to work alongside a trusted community leader, paving the way for more engaged followers and greater credibility for your brand. This is helpful for brands with in-person retail locations or selling area-specific products. Celebrate Pride with Diverse Influencers .

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IAB ‘Direct Brands to Watch’ are Winning with Consumer Content

Pixlee

That was the message that IAB CEO Randall Rothenberg delivered about direct brands in his recent address introducing the “IAB 250 Powered by Dun & Bradstreet” report. In a previous blog post, we aligned Rothenberg’s message with that of our Top 25 Digitally Native Vertical Brands report of 2017. Madison Reed. production.”.

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20 Bloggers to Watch in 2012

ProBlogger

I think we will learn a lot from her experiments in digital publishing, especially during the latter part of 2012. In 2012, she’ll be just as busy. She’s authoring her second book for the Dummies brand and planning is already well underway for Blogworld in New York. Colin Wright. Colin Wright intrigues me.

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Some Perspectives on Pinterest

Social Media Marketing

While it's true that women make up the majority of users (some 70-80% as of the end of January 2012 ), as I wrote above, it's about universal human nature and how we connect with each other. The other question that's being answered daily by brands jumping into the fray is, "how can I use Pinterest for my business?" Shame on you.

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Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

And yes, several of these pictures define how entire segments of your audience will perceive your products and your brand as a whole. The companies with the largest numbers of brand advocates are able to get up to 264% more earned impressions compared to other brands (2012, Whitegate ). Screenshot from @mrslvoemon.