Proactive Report
JULY 3, 2011
Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. What is new is how connected we are and how fast the information moves along the social graph.
Proactive Report
DECEMBER 15, 2010
PR’s Biggest Challenge in 2011 is to extract social media intelligence from the fire hose of data in the online conversations. Data mining and analyzing social graphs is a new skill for PR, but it is one we absolutely have to master. Content analysis is something PR people have done for the past 100 years.
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Dave Fleet
FEBRUARY 15, 2011
Yesterday I was privileged to attend the Toronto launch of the Canadian results of Edelman’s 2011 Trust Barometer survey with my employer, Richard Edelman. Trust in 2011. Thirdly, the lines around “social media&# are becoming blurred. Thirdly, the lines around “social media&# are becoming blurred.
Convince & Convert
JUNE 15, 2012
In fact, there have been several changes in just the last few months designed to frustrate low quality content providers and other spammers. Recent examples include search plus your world and the recent inclusion of the knowledge graph. For the first time, Google has the capacity to value content you create on other platforms.
Ari Herzog
AUGUST 29, 2016
Mike Beauchamp elaborated this in 2011 : I think a major issue going forward for Facebook, and other social sites, will be finding a better way to sift out relevant posts from noise. This an edited version of a 2011 blog post. We’re all guilty of following / friending more people than we actually care about. Thanks for reading.
Proactive Report
DECEMBER 24, 2010
21% of email marketers say social media integration is essential to drive opt-in rates when you are building a list. What you can do to socilize your email content: Use a tool like Flowtown that uncovers the social graph of the people on your email list. Facebook integration produced the best results eMarketer.
Small Business Mavericks
MAY 10, 2011
If they’re not careful, Quora will end up being added to Google’s content farm list. Either way, it’s a great opportunity for marketers to increase their social graph and their search presence in one fell swoop. You can follow any responses to this entry through the RSS 2.0
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