Remove 2011 Remove Content Remove Marketing Remove Social Graph
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Mapping Your Social Graph

Proactive Report

As a direct result, markets are getting smarter—and getting smarter faster than most companies.” Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships.

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PR in 2011 – Listen, Learn and Respond

Proactive Report

Companies need to listen carefully to their employees and their market. Corporate firewalls have kept smart employees in and smart markets out. PR’s Biggest Challenge in 2011 is to extract social media intelligence from the fire hose of data in the online conversations. But the result will be a new kind of conversation.

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Boosting Content and Fighting Spam Using Google Author Rank

Convince & Convert

In fact, there have been several changes in just the last few months designed to frustrate low quality content providers and other spammers. Recent examples include search plus your world and the recent inclusion of the knowledge graph. For the first time, Google has the capacity to value content you create on other platforms.

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2011 PR Trends: Email and Social Engagement

Proactive Report

ClickThroughs #2 trend is that email and social will get more integrated. “As email open rates continue to decline some marketers are left watching this powerful resource diminish, wondering how they can reignite this audience.&#. They have added many social components to their email service. source: Lyris.

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Why Quora Is The New Twitter | Small Business Mavericks

Small Business Mavericks

Twitter is still a good marketing tool, but spammers have exploited it to a large degree and it has only made managing Twitter more difficult for Twitter employees and for Twitter users. Now that Google is indexing Quora in its real-time search product , marketers have a strong incentive to hit Quora with link spam.

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Watch Out – The Apps Are Coming!

Mindjumpers

But whereas the Timeline is more relevant for user profiles, what is more interesting for businesses is Facebook’s expansion of the open graph and the possibilities in the new social apps. Social apps explained. This part of Facebook’s open graph standard reflects Facebook’s vision to make the entire web more social.

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2011 Trends: Make Your Corporate Site A Social Media Hub

Proactive Report

EyeforTravel published their 2011 Trends and their number one pick is the increasing need to integrate social content and activity on your corporate website. The rate of content sharing on Facebook has increased 500 percent in the last six months. the average Facebook users now shares 12 pieces of content a week.

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