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Mapping Your Social Graph

Proactive Report

As a direct result, markets are getting smarter—and getting smarter faster than most companies.” Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships.

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PR in 2011 – Listen, Learn and Respond

Proactive Report

Companies need to listen carefully to their employees and their market. Corporate firewalls have kept smart employees in and smart markets out. PR’s Biggest Challenge in 2011 is to extract social media intelligence from the fire hose of data in the online conversations. But the result will be a new kind of conversation.

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2011 PR Trends: Email and Social Engagement

Proactive Report

ClickThroughs #2 trend is that email and social will get more integrated. “As email open rates continue to decline some marketers are left watching this powerful resource diminish, wondering how they can reignite this audience.&#. They have added many social components to their email service. source: Lyris.

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Why Quora Is The New Twitter | Small Business Mavericks

Small Business Mavericks

Twitter is still a good marketing tool, but spammers have exploited it to a large degree and it has only made managing Twitter more difficult for Twitter employees and for Twitter users. Now that Google is indexing Quora in its real-time search product , marketers have a strong incentive to hit Quora with link spam.

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Boosting Content and Fighting Spam Using Google Author Rank

Convince & Convert

According to SEOMoz 2011 Ranking Factor survey the top two factors influencing rank are link related. In the same way that Google can construct a link graph to determine the value and worth of a link, the same can be done with the social graph by mapping out the relative value of specific “people” in the social sphere. (In

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Is Google+ About To Make Facebook Frown?

Twist Image

On December 27th, 2011 Business Insider posted the news item, Google+ Is Adding More Than 600,000 New Users Each Day , and here's the analysis: "Google+ would have nearly 300 million users by the end of 2012 if it continues to at least grow at 625,000 new users each day. digital marketing. online social networking.

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Watch Out – The Apps Are Coming!

Mindjumpers

You can also read about Timeline, Social apps and GraphRank in Facebook’s blog post. Similar Posts: Facebook Launches Timeline and Expansion of Open Graph. What F8 Developer’s Conference 2011 Holds for Brands and Users. How to Improve Your News Feed Ranking on Facebook.

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