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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

Two weeks ago, I received a Klout Perk to be part of the Social 46, a gathering of Indiana’s top social media influencers. According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Local/Mobile Search. Today, I turn 30. SEO: Strategy.

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Oscar Meyer Weiner Mobile makes appearance in Hawaii | Akamai.

Akamai Marketing

Hawaii is celebrating its 50th year as a state this year, the Weiner mobile started in 1936, making the Weinermobile the older of the two. Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. The Oscar Myer Weinermobile makes an appearance in Hawaii this week.

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Link Love Monthly: Best of October 2010

SocialFish

Thoughts on Klout and Psychology (p.s. Buyer’s Guide to Mobile Apps Released (Fork in the Road). 4 ways keywords can drive your blog’s editorial calendar (SmartBlog on Social Media). 6 Ways to Optimize Your Blog for Search Engines (Social Media Examiner). The Art of Social. Peter Shankman). the hughtrain mkii (Gaping Void).

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Solving Klout’s “Warren Buffett Problem”

Convince & Convert

Matt Thomson, Klout @daddymention. Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product. That’s right.

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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

If you thought that 2010 was a big year for digital marketing, you were right. I suspect that much of this is due to the hoopla earlier in 2010 about privacy concerns. Mobile apps aren’t going away – people love their ease of use. If there is any area that illustrates that importance of integration, its mobile.

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How to Get Testimonials for Your Business or Blog Using Twitter for Social Proof

Kikolani

Have you ever wondered what mentions and retweets are worth to your business or blog besides a boost in the Klout score? You can favorite a tweet in the mobile Twitter app. While perusing my own top mentions, I noticed I had very few mentions in 2009, some more in 2010, even more in 2011, and lots since then. Just favorite them.

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