Bare Feet Studios

JUNE 9, 2010

But it seems all they can think these days is “build your user base, sell ads around the content, hope Google buys you for an insane amount.&# Roxanne Darling June 9, 2010 at 12:23 pm @Jon – Your comments are ones that are often put forward by many smart people. Tara June 9, 2010 at 2:17 pm Well said, Rox.

Upcoming 57

Upcoming Conference Social Graph Flickr 57

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. It’s in our DNA.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Direct Marketing Observations

DECEMBER 3, 2010

2010 was a heck of a year in so many ways wasn’t it? One of the things that I do throughout the year though is, I stockpile sites, blog posts, articles, tools and things that just catch my eye-Oh yea that’s called social bookmarking isn’t it? Gaming the System: How Marketers Rig the Social Media Machine.

Sites 235

Sites Social Media Tools Storify 235

Convince & Convert

JUNE 15, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Build Your Brand a Social Content Ladder in 5 Steps Why Social Supports Email in the Interactive Marketing Hub Blastoff for My New Social Media Newsletter [link] Danny Brown Great tips, Mr Baer.

Social Media 153

Social Media ScoutLabs Company Consultant 153

Convince & Convert

SEPTEMBER 8, 2010

Approximately 10 years after having 67% of the search market, Yahoo! Meanwhile, Facebook comes along and sees a revenue model that’s not based on the banner ad, but rather on Google’s pay-per-click model (which businesses prefer because it mitigates financial risk). It never captured the social media market.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Proactive Report

DECEMBER 21, 2010

Shared news content links in Facebook send three times more traffic to news websites than Google News does. In June 2010 the Washington Post interviewed thought leaders in the social media and marketing space and asked for the 10 mistakes companies make in social media. Which step are you on now?

Sites 85

Sites Trends Social Media Social Graph 85

Techipedia: Tamar Weinberg

MARCH 10, 2008

Google and Microsoft are going after social networks and some people feel aren’t monetizable. Lacy : You view this as a social graph and you see this as a multi-decade process. Lacy : Let’s talk about Sheryl Sandberg, the person that you just hired from Google. Zuckerberg : Correct.

Web 2.0 104

Web 2.0 MySpace Applications Microsoft 104

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Laurel Papworth

AUGUST 1, 2010

Facebook Money for Social Games. For a start, social games are BIG business. 120 million people play Zynga games in Facebook (Farmville, Farmtown, Mafia Wars) and it makes Zynga $450 million in revenue in 2010 alone. Facebook for Market Intelligence/ customer reward. And Zynga are just ONE Facebook game company.

Facebook 105

Facebook Virtual World Foursquare Banking 105