Remove influence
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What's your social currency?

Akamai Marketing

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. What makes your company interesting to them? So – better get ahead of it and start developing your social media currency now.

Lurker 203
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The Social Media ROI Debate

Webbiquity SMM

My own thoughts (for what they’re worth) on the matter are that: • It’s challenging to measure the true ROI of social media activities with any precision because social media is as much (if not more) about influence than direct action. Compelling piece except for his use of the phrase social media campaign (argh).

ROI 193
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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Without further ado, I now present to you the best internet marketing posts of 2009. The 12 Step Social Media Program for Traditional Marketers (HubSpot): Here are a few things agencies looking to replace different pieces of their business with social media can do. And like last year, I have a gift for you. Share This or Else!

Marketing 265
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50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. Source: HubSpot ). 76% of companies are currently using a basic mobile marketing strategy, or none at all. There are 6.8

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15 Lessons That Took Me 15 Years to Learn by Jim Tobin

Ignite Social Media

In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. I also created a company called Carusele. We then founded Carusele in 2015 based on the assumption that’s proven true that basic influencer marketing could be improved and optimized.

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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity SMM

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general.

Tools 207
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The Silent Rise of LinkedIn to 500M Members: What Marketers Need to Know for 2018 [SSM069]

Buffer Social

It’s evolving into a thriving network of incredible content, influencers, and networking opportunities unmatched by other social media platforms. 2009 (33M members): Jeff Weiner joins LinkedIn as president. Before Pulse, LinkedIn didn’t offer users or influencers much in the form of organic content.

LinkedIn 112