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#108: Its all about Mindset, Stop wasting Marketing dollars, and.

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me #108: Its all about Mindset, Stop wasting Marketing dollars, and Geekbrief.tv’s Last Show June 25, 2010 by Taylor Marek 2 weeks already?! The traditional way of marketing is broken. Wow, time flies.

Marketing 105
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Marketing Fail: iNET Web Case Study

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Marketing Fail: iNET Web Case Study January 15, 2010 by Taylor Marek Welcome to a pillar series I plan on putting together on my blog titled, “Marketing Fail&#. Market your company that way.

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Multi-Level Marketing Not Multi-Level Advertising

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Multi-Level Marketing Not Multi-Level Advertising February 4, 2010 by Taylor Marek Anyone noticing the shift here?… “Isn’t marketing and advertising the same thing?&# Well…yes, and no.

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SXSW 2011: Strong on Networking; Less on Content

Dave Fleet

I went to some interesting sessions ( Gary Vaynerchuk was again a SXSW highlight, while Angela LoSasso ( disclosure: client ), Adam Lavelle and Siobhan Quinn did a great panel on real-time marketing) but avoided many others. Twitter got its big break-through at SXSW in 2007. No breakout companies this year.

Content 323
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How a Lack of Focus Killed a Top Brand: The Fall of Princeton Review

Waxing UnLyrical

(Disclosure: Testmasters , a Princeton Review competitor, is a client of mine.). the market leader, for dominance in the industry. Excellent marketing and intense research and development helped them build their brand up over time and put them on an impressive test prep pedestal. In 2010, it lost $50.4 All of a sudden, POOF!

Review 214
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How Arena Stage Uses Initiators to Grow its Audience

Waxing UnLyrical

If you’re embarking on a marketing campaign that includes spreading awareness (and which marketing campaign doesn’t), you might want to take a page out of Arena Stage ‘s playbook and look for “initiators&# instead of “influencers.&#. It’s not easy to market a show if people don’t experience it.

Vocus 198
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How to get “Custom Customers”

Taylor Marek

Well, to put it bluntly, you MARKET to them. How do you capture the entire market’s attention? You can do something stupid and completely blow up your reputation, causing ripples in the market. You can do something stupid and completely blow up your reputation, causing ripples in the market. deal closed.

How To 105